Market Analysis

How Much Does a Financial Advisor Cost? (+ the Free Alternative)
The short version: most financial advisors charge about 1% of the money they manage per year — roughly $3,000 a year on a $300,000 portfolio, whether or not your situation changed. But "1%" hides four very different fee models, plus fund costs and commissions underneath. The number that actually matters isn't the percentage; it's the all-in cost in dollars, over years. Here's how to work that out — and what to do if you want clarity without paying 1% a year to get it. Almost every fee structure is a version of one of these: The 1% AUM model is the default you'll meet most often, and it's worth understanding exactly what it costs, because the percentage framing is designed to feel painless. One percent sounds like a rounding error. In dollars, it isn't. On a $300,000 portfolio, 1% is about $3,000 every year — a fixed cost that doesn't shrink in a year when nothing about your plan changed. Hold that account for 20 years and you've paid at least $60,000 in direct fees alone, before you ev