Sprout Social, Inc. engages in the provision of online social media management tools for businesses. The company is headquartered in Chicago, Illinois and currently employs 1,322 full-time employees. The company went IPO on 2019-12-13. The company provides organizations with a centralized platform to manage their social media efforts across stakeholders and business functions. Its cloud software brings together social messaging, data, and workflows in a unified system of record, intelligence, and action. The company operates across major networks, including X (formerly known as Twitter), Facebook, Instagram, TikTok, Pinterest, LinkedIn, Google, Reddit, Glassdoor and YouTube, and commerce platforms Facebook Shops, Shopify, and WooCommerce. The Company’s platform components include artificial intelligence (AI) and automation, publishing, engagement, analytics, social listening, influencer marketing by sprout social, and employee advocacy. Its platform is licensed on a per-user, per-month basis, providing scalability to meet the needs of businesses of all sizes.