POP MART 2025 Profit Forecast to Grow Over 300% to RMB 13B

Edgen Stock·Mar 18 2026, 08:37

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Key Takeaways

A strong consensus from 15 brokerage firms anticipates POP MART's 2025 net profit will more than triple, reaching a median forecast of RMB 13.023 billion. This bullish outlook is supported by robust sales of new products, successful intellectual property (IP) diversification, and aggressive overseas expansion plans, positioning the company to capitalize on favorable trends within the global collectibles market.

A consensus of 15 brokerages forecasts POP MART's 2025 net profit to grow 317% year-over-year to a median of RMB 13.023 billion.
Growth is attributed to global sales exceeding 400 million units, driven by popular IPs like SKULLPANDA and collaborations with brands such as Netflix.
The forecast aligns with broader strength in the collectibles sector, as competitor Funko recently reported 20% sales growth in Europe and noted a strong 2026 entertainment slate.

Brokerages See POP MART 2025 Profit Exceeding RMB 13B

Ahead of its 2025 annual results announcement on March 25, 2026, POP MART (09992.HK) has received a powerful vote of confidence from Wall Street. A consensus forecast from 15 separate brokerage firms projects the company's net profit will land between RMB 10.81 billion and RMB 14.092 billion. The median estimate of RMB 13.023 billion represents a remarkable 317% increase from the RMB 3.125 billion net profit reported for 2024. The most optimistic projection, from JPMorgan, anticipates a 351% year-over-year expansion to RMB 14.092 billion.

Sales Exceeding 400M Units Drive Growth Strategy

The optimistic financial projections are rooted in the company's operational execution and strategic initiatives. POP MART confirmed that global product sales across all its categories and IPs surpassed 400 million units last year, lifted by high demand for new releases like "Twinkle Twinkle Savor the Moment" and various holiday-themed products. Investors are now focused on the company's ability to maintain this momentum by expanding into overseas markets and diversifying its revenue streams. Key to this strategy is the continued success of its iconic IP franchises, including SKULLPANDA, TWINKLE TWINKLE, and CRYBABY, which are seen as critical for building evergreen brands. The company has also actively pursued co-branding opportunities with major entertainment properties, including blockbuster Netflix series, to broaden its market appeal.

Collectibles Market Booms as Funko Reports 20% European Growth

POP MART’s projected growth reflects significant tailwinds across the entire collectibles industry. Competitor Funko recently reported strong Q4 2025 results, highlighting a 20% increase in European sales that doubled the region's overall market growth. This demonstrates a clear and growing international appetite for collectibles, validating the strategic focus on overseas expansion for players like POP MART. Furthermore, the market outlook is bolstered by what Funko's management described as one of the strongest entertainment slates in years for 2026, featuring major IP releases like Toy Story 5 and Avengers: Doomsday. This pipeline of new content is expected to fuel consumer interest and drive sales across the licensed products sector, creating a favorable environment for POP MART to achieve its ambitious growth targets.