Key Takeaways:
- Goldman Sachs raised its Bilibili long position to 9.17% from 3.96%
- The 5.21 percentage point increase was disclosed via HKEX on July 15
- The filing did not disclose the average purchase price or total dollar amount
Key Takeaways:

Goldman Sachs increased its long position in Bilibili Inc. to 9.17% from 3.96%, a 5.21 percentage point boost disclosed via a Hong Kong Stock Exchange filing dated July 15.
The stake increase makes Goldman one of the largest institutional holders of the Shanghai-based video platform, which trades under the ticker 9626.HK. The filing did not disclose the average purchase price or total dollar amount of the position build.
Bilibili has been working to narrow losses through cost-cutting and advertising revenue growth. The company reported a narrower net loss in its most recent quarter, helped by higher advertising sales and a growing base of paying users for its content and live-streaming services.
The 132% increase in Goldman's holding comes as global investment banks selectively increase exposure to Chinese internet stocks that show a path to profitability. Bilibili's stock has faced pressure this year during a broader pullback in Chinese tech shares.
The filing follows a period of heightened scrutiny on Chinese tech stocks, with the Hang Seng Tech Index down year-to-date. Goldman's increased exposure suggests the bank sees upside in Bilibili's advertising-led recovery story. Investors will watch for further HKEX filings from other major holders that could indicate a broader re-rating of the sector.
This article is for informational purposes only and does not constitute investment advice.