XCel Brands, Inc. engages in the design, production, marketing, wholesale, and direct-to-consumer sales of branded apparel, footwear, accessories, jewelry, home goods and other consumer products. The company is headquartered in New York City, New York and currently employs 21 full-time employees. The company went IPO on 2001-03-20. The firm is engaged in the design, licensing, marketing, live-streaming, and social commerce sales of branded apparel, footwear, accessories, fine jewelry, home goods and other consumer products, and the acquisition of dynamic consumer lifestyle brands. The firm owns the Halston, Judith Ripka, and C. Wonder brands, as well as the co-branded collaboration brands TowerHill by Christie Brinkley, LB70 by Lloyd Boston, Trust. Respect. Love by Cesar Millan, GemmaMade by Gemma Stafford, and a brand in development with Coco Rocha and also holds noncontrolling interests or long-term license agreements in the Isaac Mizrahi brand, Orme Live, and Mesa Mia Live by Jenny Martinez. The firm also owns and manages the Longaberger brand through its controlling interest in Longaberger Licensing, LLC. The company sells its products under its brands through interactive television, digital live-stream shopping, and social commerce.