Sanrio Co., Ltd. engages in the planning and sales of social communication gifts, greeting cards, books and video software. The company is headquartered in Shinagawa-Ku, Tokyo-To and currently employs 1,300 full-time employees. Social Communication Gifts business mainly involves in the planning and sales of social communication gifts, as well as greeting cards, publications, the production and sales of video software, and the licensing and management of copyright. The Theme Park business operates theme parks, and plans and provides musicals and others. In addition, the Company is also engaged in the sale and leasing of robots, automobile loan, property and casualty insurance agency business and others.