Hakuhodo DY Holdings, Inc. engages in advertising operations in various media including newspapers, magazines, radio, television, and digital media. The company is headquartered in Minato-Ku, Tokyo-To and currently employs 28,894 full-time employees. The company went IPO on 2005-02-16. The firm is engaged in the development of marketing strategies and marketing related plans, the management of advertising media, including newspapers, magazines, radios, televisions, Internet and outdoor advertisements, the production of advertisements and the operation of sales promotion, public relations and events in domestic and overseas markets.