Esports Entertainment Group, Inc. engages in the operation of iGaming, traditional sports betting, and esports businesses. The company is a diversified operator of iGaming, traditional sports betting, and esports businesses. The company operates the business in two verticals: EEG iGaming and EEG Games. EEG iGaming includes the esports betting platform with full casino and other functionality and services for iGaming customers. EEG owns and operates Lucky Dino, which is licensed by the managing general agent (MGA) to offer approximately five online casinos under its seven different brands on its in-house built iDefix casino-platform. EEG Games focuses on providing e-sports entertainment experiences to gamers through a combination of its proprietary infrastructure software and the creation of esports content for distribution to the betting industry. Its multiplayer video games include real-time strategy, fighting, first-person shooter, and multiplayer online battle arena games.