First Reliance Bancshares, Inc. operates as the holding company for First Reliance Bank, which engages in the provision of a broad range of consumer and business banking services, concentrating on individuals and small to medium-sized businesses desiring a high level of personalized services. The company is headquartered in Florence South Carolina, South Carolina. The company went IPO on 2004-03-09. The principal business activity of the Bank is to provide banking services to domestic markets throughout South Carolina and North Carolina. The Bank is a South Carolina chartered commercial bank. The Bank’s personal products include checking, savings, credit cards, personal loans, mortgages, and wealth strategies. Its digital banking services include online/mobile banking (Apple/Google/Samsung Pay and digital customer service), and online loan and mortgage payment. The Bank’s business products include treasury services, merchant services, wealth strategies, credit cards, order checks, open an account, and others. Its business borrowing includes business lines of credit, installment loans, overdraft protection, commercial real estate, and business loan checklist.