Coca-Cola HBC AG engages in the production, sale and distribution of non-alcoholic and ready-to-drink beverages. The company is headquartered in Steinhausen, Zug and currently employs 33,018 full-time employees. The company went IPO on 2013-04-29. The firm's segments include Established markets, including Austria, Cyprus, Greece, Italy, Northern Ireland, Republic of Ireland and Switzerland; Developing markets, including Croatia, the Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Slovakia and Slovenia, and Emerging markets, including Armenia, Belarus, Bosnia and Herzegovina, Bulgaria, Macedonia, Moldova, Montenegro, Nigeria, Romania, Russian Federation, Serbia and Ukraine. The firm produces, sells and distributes primarily non-alcoholic, ready-to-drink beverages. The firm markets Coca-Cola, Coca-Cola Zero, Coca-Cola Light, Fanta, Sprite, Monster and Fuzetea among others.