Alibaba and Baidu begin utilizing internally designed AI chips, reducing reliance on Nvidia amid U.S. export restrictions. This strategic shift has fueled positive market reactions for the Chinese firms and signals a potential recalibration of the global AI chip market, while posing challenges for Nvidia.

Introduction

U.S. equities saw varied movements as investors digested reports indicating a strategic shift in China's artificial intelligence sector. Leading Chinese technology firms Alibaba Group Holding Limited (BABA) and Baidu Inc. (BIDU) are increasingly deploying self-designed chips for AI model training, partially reducing their reliance on Nvidia Corp. (NVDA) processors. This development, driven by U.S. export restrictions and a national push for technological self-sufficiency, has prompted notable movements in relevant stock valuations and signals a potential recalibration of the global AI chip market.

The Event in Detail

Alibaba has integrated its proprietary "Zhenwu" AI processor into its operations for smaller AI models since early 2025. These chips are reportedly competitive with Nvidia's H20, a version of its advanced AI GPU specifically tailored for the Chinese market following U.S. export controls. Similarly, Baidu is experimenting with its Kunlun P800 chip for the development of new iterations of its Ernie AI model. This transition represents a material shift in the operational strategies of two of China's preeminent tech companies, which have historically depended on Nvidia's market-leading hardware for their complex AI workloads.

Market Reaction and Analysis

Investors reacted positively to the news regarding Alibaba and Baidu's strides in chip independence. Alibaba Group Holding Limited saw its shares jump 6.35% to HK$152.40 on the Hong Kong Exchange, extending its year-to-date gains to a remarkable 83.95%. This surge also aligns with Alibaba's broader AI expansion strategy, including a 380 billion yuan ($53 billion) three-year investment commitment in artificial intelligence and related technologies, and a recent $3.2 billion fundraising largely earmarked for data center expansion. Baidu Inc. experienced a significant 8% increase in its Hong Kong-listed shares following the reports.

The driving force behind this accelerated domestic chip development is primarily the tightening U.S. export restrictions on advanced AI chips to China. These regulations have complicated Chinese companies' access to high-end graphics processors, compelling them to cultivate indigenous alternatives. While Chinese firms still utilize Nvidia chips for their most cutting-edge AI models, the shift to in-house solutions for a growing portion of their AI infrastructure signifies a strategic decoupling.

For Nvidia, this development introduces potential negative pressure on its market share in China, a critical growth region. While Nvidia has secured licenses to sell its H20 chips in China, an agreement requiring a 15% revenue share with the U.S. government implies a financial burden, potentially reducing gross margins by 5% to 15%.

Broader Context and Implications

The move by Alibaba and Baidu underscores a broader national initiative in China to achieve technological self-sufficiency, particularly in the critical domain of AI semiconductors. Companies like Cambrian Technologies, a Chinese AI chip specialist, have already seen significant growth, with revenue increasing 43-fold year-over-year, as corporations turn to domestically produced AI chips.

The global semiconductor industry, projected to reach $697 billion in 2025, is profoundly impacted by these geopolitical dynamics. U.S. export controls, while aiming to limit China's technological advancement, are inadvertently accelerating China's domestic production capabilities and driving a reconfiguration of global supply chains.

China's cloud infrastructure spending surged 16% year-over-year to $11.6 billion in the first quarter of 2025, with market projections indicating continued growth. Alibaba Cloud maintains a dominant 33% market share, positioning it strongly to leverage these in-house chip advancements within its extensive cloud ecosystem. While Chinese chips currently trail Nvidia's most sophisticated international offerings, the parity achieved with Nvidia's H20 for the Chinese market indicates a narrowing technological gap.

Looking Ahead

The ongoing pursuit of AI chip independence by Chinese tech giants is poised to further fragment the global AI chip market. This could lead to intensified competition for Nvidia not only within China but potentially in other markets as well, as Chinese chip developers mature. Future developments will hinge on the evolution of U.S. export control policies and Nvidia's strategic adaptations for the Chinese market. The ability of companies like Alibaba and Baidu to scale their in-house chip production and performance will be crucial in determining the long-term competitive landscape of the AI sector. Investors will closely monitor these trends, along with global semiconductor supply chain realignments, for indications of future market direction.