BNP Paribas initiated coverage on Alibaba Group Holding (NYSE: BABA) with an “Outperform” rating and a $209 price target, suggesting a potential 58% upside and marking one of the most bullish forecasts on Wall Street.
The bank’s thesis is that Alibaba’s cloud revenue growth is set to accelerate as the company improves its monetization of artificial intelligence, the analyst said in a note to investors. The firm expects AI-related capital spending to increasingly translate into recurring cloud revenues over time.
The new rating comes as a vote of confidence for Alibaba, whose shares have struggled to gain traction. While the stock is up approximately 8.7% this month, it remains down nearly 16% year-to-date, indicating that the market has not fully priced in the company’s AI-driven transformation narrative.
AI Monetization in Focus
BNP Paribas’s outlook moves beyond focusing on infrastructure expansion, prioritizing the return on AI investment. This view is supported by recent developments within Alibaba's ecosystem that point to new AI-powered revenue streams.
The company’s payment arm, Alipay, recently launched an “AI Pay-Per-Call” feature to streamline payments for usage-based AI services. In the automotive sector, AI models are being integrated into vehicles, creating scalable opportunities for data and software monetization through features like assisted driving.
Wall Street View
The initiation from BNP Paribas adds to a broadly positive sentiment from analysts. According to data from TipRanks, Alibaba currently has a “Strong Buy” consensus rating from Wall Street analysts, with an average price target of $182.29 over the next 12 months.
The positive analyst coverage suggests that investor focus may be shifting toward the long-term revenue potential of Alibaba’s AI and cloud initiatives. The company's ability to deliver consistent, quantifiable results in these areas in the upcoming quarters will be a key factor for its stock performance.
This article is for informational purposes only and does not constitute investment advice.