SOBR Safe, Inc. engages in the development, marketing, and sale of a non-invasive alcohol sensing system with ignition interlock. The company is headquartered in Greenwood Village, Colorado and currently employs 18 full-time employees. The company went IPO on 2009-04-03. The company provides non-invasive technology to quickly and discretely monitor, detect and identify the presence of alcohol in individuals. Its non-invasive technologies are integrated within its scalable and patent-pending software platform, SOBRsafe, producing statistical, measurable business and user data. Its SOBRcheck device is a patent-pending, touch-based identity verification and alcohol detection solution. Its SOBRsure device is a patent-pending, fitness-style wearable band with an alcohol monitoring and detection solution intended for discrete, low-profile and voluntary use, providing qualified, real-time alcohol monitoring and GPS tracking. The SOBRsafe technology can also be deployed across numerous additional devices for various uses. Its segment is designed to enable customers to purchase products directly through channel partners, sales agents or through its digital enterprise and consumer channels.