Deer Consumer Products, Inc. is engaged in designing, manufacturing and selling of quality small home and kitchen electric appliances. The company is headquartered in Shenzhen, Guangdong and currently employs 890 full-time employees. The company went IPO on 2013-01-11. In the China domestic market, the Company’s products are sold primarily under the Deer brand. In the export market, the Company’s products are sold primarily under the Black & Decker and Betty Crocker Kitchens. The Company’s products include blenders, juice extractors, soy milk makers, food processors, popcorn makers, meat grinders, coffee machines, hot water kettles, and others. The firm exports its products to South America, Southeast Asia, Africa and Middle East markets.