Eternal Beauty Holdings Ltd. engages in the marketing and distribution of perfumes. The company employs 1,115 full-time employees The company went IPO on 2025-06-26. The firm primarily distributes fragrance products sourced from third-party brand licensees as well as cosmetics, skincare, personal care products, eyewear and home fragrances. The firm is also engaged in brand licensee market deployment business, such as brand management, designing and executing customized market entry and expansion plans.