Eightco Holdings secures $270 million, including a strategic investment from BitMine, to establish a Worldcoin treasury, shifting its primary reserve asset to WLD.

Executive Summary

Eightco Holdings Inc. (NASDAQ: OCTO) has announced a $250 million private placement and a $20 million strategic investment from BitMine Immersion Technologies (NYSE American: BMNR) to implement a Worldcoin (WLD) treasury strategy. The company intends to make WLD its primary reserve asset, alongside cash and Ethereum. The transaction includes participation from institutional investors such as World Foundation, Discovery Capital Management, Pantera, and Brevan Howard. Eightco plans to change its NASDAQ trading symbol to "ORBS" effective September 11, 2025.

The Event in Detail

The private placement involves the sale of approximately 171.2 million shares of Eightco at $1.46 per share. BitMine purchased an additional 13.7 million shares at the same price. The offering is expected to close on September 11, 2025, contingent upon customary conditions, including NASDAQ authorization. Eightco will use the proceeds to acquire Worldcoin (WLD) tokens for its treasury operations. BitMine's investment is part of its "Moonshot" strategy, aimed at supporting projects that strengthen the Ethereum ecosystem.

Market Implications

Eightco's move to adopt a Worldcoin treasury strategy could signal a shift in corporate treasury management, with digital assets playing a more prominent role. This strategy is similar to MicroStrategy's adoption of Bitcoin as a primary reserve asset. If successful, this approach could encourage other institutions to explore similar strategies, driving demand for WLD and potentially impacting its price.

Expert Commentary

Notable tech analyst Dan Ives has been appointed as Chairman of the Board, indicating confidence in the company's new direction. Sam Altman, co-founder of Worldcoin, stated, > "If we succeed on our mission, World might become the largest network of real people online, fundamentally changing how we interact and transact throughout the Internet."

Broader Context

This development occurs as Worldcoin continues to expand its network, with nearly 16 million accounts created across more than 45 countries. The initiative leverages Worldcoin's iris-scanning technology, called "Orbs," to establish zero-knowledge proof of human credentials. BitMine, which operates Bitcoin mining facilities, also made a previous acquisition of BMNR shares worth $182 million by Ark Invest last week. Bitmine is currently the largest ETH holder with 566,800 ETH, and its ETH treasury plan recently attracted a $500 million investment from Peter Thiel. This broader context suggests increasing institutional interest in crypto treasury strategies focused on both Bitcoin and Ethereum ecosystems.

This move exposes Eightco to the volatility and regulatory uncertainty inherent in cryptocurrency markets. However, if Worldcoin's technology gains widespread adoption, Eightco's early adoption could be advantageous.

Eightco's decision to change its trading symbol to "ORBS" effective September 11, 2025, reflects its commitment to this new strategic direction.