Rocky Brands Inc (RCKY) Price

The P/E ratio of Rocky Brands Inc is 19.4661

Mr. Jason Brooks is the Chairman of the Board of Rocky Brands Inc, joining the firm since 2010.

The current price of RCKY is $30.48, it has decreased 0.73% in the last trading day.

Rocky Brands Inc belongs to Textiles, Apparel & Luxury Goods industry and the sector is Consumer Discretionary

Rocky Brands Inc's current market cap is $227.6M

According to wall street analysts, 3 analysts have made analyst ratings for Rocky Brands Inc, including 3 strong buy, 3 buy, 2 hold, 0 sell, and 3 strong sell

Moving? Bro, it's moving down almost 2% today. The stock is likely just taking a breather and consolidating after a major surge last week, which was triggered by a significant analyst upgrade. The underlying sentiment remains strong, but the chart needed to cool off.

Looks like you might be looking at last week's chart, anon. While RCKY had a great run, today's story is a slight pullback. Here’s the breakdown of what’s actually happening.

• The Real Catalyst (From Last Week): The big move you're probably thinking of happened on September 12th, when Baird upgraded RCKY to "Outperform." They cited an improving outlook for 2026 and noted that tariff-related pressures were likely already priced in. This news caused the stock to surge.
• Today's Price Action: The stock is currently trading around $28.85, down about 1.94% for the day. This is classic profit-taking or consolidation after a sharp upward move. The market is simply digesting the recent gains.
• Bullish Analyst Sentiment: Don't let the daily red candle fool you; the bigger picture is bullish. Analyst recommendations for September shifted dramatically to positive, with 3 "Buy" and 3 "Strong Buy" ratings, a huge improvement from previous months. The mean analyst price target is sitting at $40.80, suggesting significant upside from the current price. A Yahoo Finance piece today even pegged its fair value estimate at $33.93.
• Key Technical Levels:
  • The daily technical signal is currently "neutral," with indicators split between buy, sell, and hold, which supports the idea of consolidation.
  • The price is trading between a key daily support level at $26.23 and resistance at $31.30. These are the levels to watch. A drop below support would be bearish, while a break above resistance could signal the next leg up.

So, while today is a down day, the narrative from the Baird upgrade is still the main driver. Keep an eye on that $26.23 support level before you decide to ape in. Or better yet, set an alert on Edgen Radar and let the data tell you when to make a move.