Fitness Champs Holdings Ltd. engages in the provision of swimming lesson programs. The firm's operations include school-based swimming lessons, private swimming lessons and aquatic sports, and merchandise. The company is engaged in operating the SwimSafer program that instills water safety awareness and equips students in public schools with essential swimming and survival skills. The company offers comprehensive swimming lessons to a diverse demographic, ranging from children as young as four years old to youths and adults. The company offers a range of merchandise and apparel, from swimming goggles, swim caps, and swimsuits to various flotation devices. The company provides general swimming lessons for children and adults, with ladies-only swimming lessons available, as well as aquatic sports classes, such as water polo, competitive swimming, and lifesaving. The firm also offers aquatic sports classes to children, youths and adults at public swimming pools.