Coupang Inc (CPNG) Price

The P/E ratio of Coupang Inc is 382.7253

Mr. Bom Kim is the Chairman of the Board of Coupang Inc, joining the firm since 2010.

The current price of CPNG is 33.31, it has decreased 0.11% in the last trading day.

Coupang Inc belongs to Retail industry and the sector is Consumer Discretionary

Coupang Inc's current market cap is $60.7

According to wall street analysts, 18 analysts have made analyst ratings for Coupang Inc, including 7 strong buy, 11 buy, 3 hold, 0 sell, and 7 strong sell

Updated: Mon, 15 Sep 2025 08:43:13 GMT

Analyst sentiment is strongly bullish, though a wide price target range signals debate over the valuation of new growth ventures[^0^][^42^].

The consensus rating is a firm "Buy," with 18 of 21 analysts tracked recommending a "Buy" or "Strong Buy"[^0^][^42^]. This conviction has strengthened recently, with "Sell" ratings being eliminated and "Strong Buy" ratings increasing[^42^]. However, the ~57% spread between the high target of $42.00 and the low of $26.80 reveals significant disagreement on how to price risks like regulatory battles and the potential of new ventures in AI and luxury e-commerce[^0^][^5^].

Recent insider sales are substantial but are largely explained by pre-planned trading arrangements, mitigating their negative signaling effect[^17^][^21^].

In September, executives including Harold Rogers and Benjamin Sun, along with investor Pedro Franceschi, sold shares totaling over $3 million[^14^]. This followed a large $560 million sale by SVF Investments (SoftBank) in August[^14^]. Analysis suggests these sales were executed under pre-arranged Rule 10b5-1 trading plans, which are often used for personal financial management and tax obligations[^21^]. While the volume is notable, the programmatic nature of the sales reframes them as routine rather than a bearish signal on the company's future prospects[^21^].

Coupang's ownership is high-quality, dominated by active, long-term global asset managers who provide a stable shareholder base[^11^][^13^].

Institutional investors own a significant 63.64% of the company, with a concentration of high-conviction, active managers among the top holders[^13^]. Prominent firms like Dodge & Cox, T. Rowe Price, and WCM Investment Management have taken substantial positions, indicating that their investment is based on deep fundamental research rather than passive index tracking[^13^]. This ownership structure suggests a shareholder base that is patient and aligned with the company's long-term strategic investments in areas like Taiwan and Farfetch[^14^].

Recent trading patterns with high volume on days with price increases suggest a period of institutional accumulation is underway[^18^].

The stock's 20-day average volume is 11.06 million shares, but recent sessions with significant price gains have seen much higher activity[^18^]. For example, a +2.69% move on September 9 occurred on exceptionally high volume of 22.36 million shares[^18^]. This pattern is a classic sign of institutional buying, where large investors are actively building positions, providing a strong technical foundation for the stock's recent advance[^18^].

The stock's impressive price appreciation has been accompanied by heightened volatility and overbought technical indicators, suggesting a period of near-term consolidation may be likely[^22^][^28^].

Coupang has demonstrated significant momentum, with its Relative Strength Rating jumping to 86 and substantially outperforming the broader market[^16^][^12^]. However, this has come with increased risk. The hourly 14-period RSI recently registered levels above 70, indicating "overbought" conditions[^2^][^28^]. Concurrently, expanding volatility, shown by widening Bollinger Bands, suggests daily price swings have increased[^28^]. After peaking, the hourly MACD indicator has shown waning momentum, supporting the case for a potential pause or pullback to digest recent gains[^2^].

Broad inclusion across 189 ETFs provides a stable, passive demand floor for the stock[^19^].

Coupang is a notable holding in thematic funds like the ProShares Online Retail ETF (ONLN)[^19^]. This widespread ETF ownership creates a consistent base of demand. However, investors should be aware that rebalancing schedules for these funds can introduce periodic, predictable flows that may create short-term price pressure or support[^19^].

Direct trading by U.S. politicians is minimal, suggesting the stock is not a focus of speculative political trading[^20^].

The only identified transaction was a purchase worth between $15,001 and $50,000 by Representative Jonathan L. Jackson in July 2024[^20^]. This minimal activity contrasts with the company's significant lobbying expenditures of $2.84 million over the last year, indicating Coupang's political engagement is strategically focused on managing its regulatory environment rather than being a subject of political investment trends[^20^].

The narrative surrounding Coupang is driven by institutional analysis rather than retail-driven hype, as reflected in low social media engagement[^24^][^29^].

While sentiment analysis from stock forums shows a "very positive" score of 91 out of 100, mentions on platforms like Reddit are exceptionally low[^29^]. This indicates the stock's complex story—balancing a profitable core business against high-risk growth ventures and regulatory battles—has largely been confined to professional investors[^24^]. The absence of a retail hype cycle suggests the stock's movements are more closely tied to fundamental analysis and long-term narratives[^24^].

The primary external risks facing Coupang are intense competition from Chinese platforms and an evolving regulatory environment in South Korea[^6^][^3^].

Chinese e-commerce giants AliExpress and Temu are aggressively investing in the South Korean market, posing a direct threat to Coupang's market share and potentially compressing margins[^6^]. Simultaneously, the company is navigating regulatory scrutiny from the Korea Fair Trade Commission (KFTC), which levied a 140 billion won ($102 million) fine in 2024 and continues to probe its business practices[^4^][^29^]. These external pressures represent significant headwinds for investors to monitor[^6^].

The market is focused on the execution of the Farfetch turnaround and the monetization of Coupang's new AI infrastructure as key future catalysts[^1^].

Investors are watching for milestones related to the integration of luxury platform Farfetch and the growth of the recently rebranded "Coupang Intelligent Cloud (CIC)"[^1^][^29^]. Management's ambition to offer GPU-as-a-Service (GPUaaS) has injected a potent "AI play" narrative into the stock[^0^][^29^]. Progress on these high-reward ventures will be a primary focus in upcoming quarterly earnings reports throughout 2025 and 2026[^1^].

Coupang is at an inflection point, with its valuation reflecting a tense balance between its dominant, cash-generating core business and its ambitious, high-risk ventures in luxury, international expansion, and AI[^25^]. The recent dismissal of a major lawsuit and strong institutional backing provide tailwinds[^15^][^11^]. However, the stock's trajectory now hinges on execution. Investors are watching for tangible results from the Farfetch turnaround and AI monetization to justify a higher valuation, all while the company navigates significant regulatory and competitive threats in its home market[^25^][^6^]. The current consolidation phase appears to be the market pausing to await the next chapter of this "show-me" story.