BAIOO Family Interactive Ltd. operates as an investment holding company, which engages in the development and operation of children's online entertainment destinations. The company is headquartered in Guangzhou, Guangdong and currently employs 676 full-time employees. The company went IPO on 2014-04-10. The firm operates primarily through two segments. The Online Entertainment Business segment is mainly engaged in the development, operation and exclusive distribution of online virtual world business through its own web-based platform and mobile platforms. The Other Businesses segment is mainly engaged in the sales of peripheral products and the provision of other services. The firm's products include Aobi Island Mobile, Legend of Aoqi, Shiwuyu, Legend of Aoqi Mobile and others.