Market Movers: Vimeo Acquisition, Rubrik’s Post-Earnings Dip, and Uber-Joby eVTOL Partnership
U.S. equities saw varied movements as investors reacted to a major M&A announcement, a company’s post-earnings valuation concerns, and a significant partnership in urban air mobility. Key events include Vimeo's acquisition by Bending Spoons for $1.38 billion, Rubrik's stock decline following its Q2 report, and the integration of Joby Aviation’s services into the Uber app.
Market Overview
U.S. equities experienced a mixed day on September 10, 2025, driven by significant corporate developments across the technology and mobility sectors. While the broader market digested these events, specific companies saw considerable movements based on strategic acquisitions, earnings reports, and innovative partnerships. The day's notable events included the acquisition of Vimeo (VMEO), a significant post-earnings share drop for Rubrik (RBRK), and an expanded collaboration between Uber (UBER) and Joby Aviation (JOBY) in the burgeoning urban air mobility space.
Vimeo Acquired by Bending Spoons in $1.38 Billion Deal
Vimeo, Inc. (NASDAQ: VMEO), a prominent video platform for businesses, announced its definitive agreement to be acquired by European app developer Bending Spoons for approximately $1.38 billion in an all-cash transaction. Under the terms, Vimeo shareholders are set to receive $7.85 per share, representing a substantial 91% premium over Vimeo's 60-day volume-weighted average share price as of September 9, 2025. The transaction, unanimously approved by Vimeo’s Board of Directors, is expected to close in the fourth quarter of 2025, upon which Vimeo will transition to a privately held company.
The acquisition price implies a significant valuation of 39.4 times Vimeo's guided 2025 adjusted EBITDA of $35 million. While this multiple is notably higher than the typical 15-20x range for software-as-a-service (SaaS) companies with similar growth profiles, Vimeo's strong balance sheet, boasting $303 million in cash and no debt, effectively reduces the purchase price to roughly $1.08 billion, or 30.9x EBITDA. Bending Spoons' CEO, Luca Ferrari, highlighted the intent to own and operate Vimeo indefinitely, with plans for ambitious investments in key markets and a focus on AI-enabled features.
For the second quarter of 2025, Vimeo reported GAAP revenue of $104.65 million, which remained nearly flat year-over-year. However, the company raised its adjusted EBITDA guidance for 2025 to $35 million, up from a previous range of $25-30 million, primarily driven by 25% year-over-year growth in its enterprise segment.
Rubrik Shares Decline Post-Earnings Amid Valuation Concerns
Rubrik (NYSE: RBRK) experienced its most significant intraday stock decline on record, with shares sinking 18.1% in trading on September 10, 2025. This sharp pullback followed the release of its second-quarter report, despite the company surpassing analyst expectations for both sales and earnings.
For Q2 FY2026, Rubrik reported a non-GAAP (adjusted) loss of $0.03 per share on sales of $309.86 million. These figures considerably beat Wall Street estimates, with the bottom line surpassing the average estimate by $0.31 per share and sales topping consensus by $27.6 million. Revenue surged 51.2% year-over-year, and non-GAAP gross margins improved to 81.6% from 77.0% in the prior-year period. The company also achieved its second consecutive quarter of positive free cash flow, reaching $57.5 million.
The primary driver for the stock's decline appears to be investor apprehension regarding the company's forward guidance and its existing valuation. While Rubrik raised its full-year revenue guidance to between $1.227 billion and $1.237 billion and full-year subscription Annual Recurring Revenue (ARR) guidance to a range of $1.408-$1.416 billion, investors seemingly deemed these targets insufficient to justify the data specialist's valuation, which stood at approximately 12.8 times this year's expected sales even after the significant pullback. The company also projects a sequential dip in non-GAAP subscription ARR contribution margin in Q3 FY2026, alongside persistent high stock-based compensation expenses.
Uber and Joby Aviation Expand Urban Air Mobility Partnership
Joby Aviation, Inc. (NYSE: JOBY) and Uber Technologies, Inc. (NYSE: UBER) announced an expansion of their partnership, with plans to integrate Blade air mobility services into the Uber app as early as 2026. This move follows Joby’s acquisition of Blade’s passenger business in August 2025 for $125 million.
The collaboration aims to provide Uber users with access to Blade's established network of routes across the New York metropolitan area and Southern Europe, which served over 50,000 passengers in 2024. This includes high-traffic destinations like Newark Liberty International Airport, John F. Kennedy International Airport, Manhattan, and the Hamptons. Both companies view this integration as a "natural next step" in their long-standing partnership, which began in 2019 and saw Joby acquire Uber's Elevate division in 2021.
Joby, with a market capitalization of $11.49 billion and a strong financial position characterized by more cash than debt, plans to leverage Blade's infrastructure to accelerate the launch of its electric air taxi service in key global markets, including Dubai, New York, Los Angeles, the United Kingdom, and Japan. JoeBen Bevirt, founder and CEO of Joby, emphasized the foundational role this integration will play for the future introduction of their quiet, zero-emissions aircraft. Uber's President and COO, Andrew Macdonald, underscored the strategic importance of harnessing the scale of the Uber platform to deliver the "next generation of travel."
Despite the strategic advancements and a stock surge of over 160% in the past year, Joby Aviation's Q2 2025 financial results showed a revenue miss, coming in at $20,000 against an anticipated $1.57 million. The company also reported an earnings per share (EPS) of -$0.24, missing analyst estimates. However, the long-term implications of this partnership for the commercialization of urban air mobility remain significant, potentially transforming urban transportation by offering rapid, on-demand aerial flights.
Looking Ahead
Investors will be closely monitoring the closing of the Vimeo acquisition, particularly how Bending Spoons executes its strategy of integrating AI and operational efficiencies to justify the high acquisition multiple. For Rubrik, the focus shifts to whether future financial guidance can reassure investors about its long-term growth trajectory and valuation, especially concerning the pacing of recurring revenue growth and the impact of ongoing investments. In the urban air mobility sector, the Uber-Joby partnership sets the stage for a new era of air travel. Market participants will watch for the successful integration of Blade's services and the commercial rollout of Joby's electric air taxis in target markets, assessing how these innovations reshape urban transportation and contribute to Joby's financial performance against its substantial market capitalization.