Lassonde Industries, Inc. is engaged in the development, manufacturing and sale of fruit and vegetable juices and drinks. The company is headquartered in Rougemont, Quebec and currently employs 2,900 full-time employees. The firm develops, manufactures, and markets a range of nationally branded and private label products, including fruit juices and drinks, specialty food products, and fruit-based snacks. The company also manufactures and markets cranberry sauces as well as selected wines, ciders and other alcoholic beverages. Altogether, the Company distributes over 3,500 varied products in approximately 200 formats across shelf-stable, chilled, and frozen categories. The Company’s go-to-market strategy consists of retail sales to food retailers and wholesalers such as supermarket chains, independent grocers, superstores, warehouse clubs, convenience stores, and major pharmacy chains; and food service sales to restaurants, hotels, hospitals, schools, and wholesalers serving these institutions. The firm operates approximately 19 plants located in Canada and the United States.