WEEX "Hold-to-Earn" Product Attracts 10,000 Users in Six Days, Signaling Demand for Crypto Yield

Executive Summary

WEEX exchange's new "Hold-to-Earn" wealth management product, Auto Earn, secured over 10,000 users within its first six days following its October 1, 2025 launch, signaling robust market demand for yield-generating crypto products. This rapid adoption underscores a prevailing sentiment among crypto investors prioritizing stable returns and capital preservation in a volatile digital asset environment.

The Event in Detail

The WEEX Auto Earn product, officially launched on October 1, 2025, allows users to earn interest on their idle crypto assets with flexible terms. Users activate the feature via the latest WEEX app version, with earnings distributed daily. Initially supporting USDT, the platform plans to expand to additional cryptocurrencies. To incentivize adoption, WEEX offers tiered Annual Percentage Rates (APR). New users completing KYC within seven days of verification can achieve an an APR of 100% on holdings up to 100 USDT, decreasing to 3.5% for amounts between 100 and 10,000 USDT. Regular users receive a 13% APR on balances up to 200 USDT, and 3.5% for amounts between 200 and 10,000 USDT. The maximum balance eligible for interest accrual is 10,000 USDT. The product emphasizes security and convenience, allowing users to leverage their holdings for passive income without lock-up periods.

Market Implications

The swift uptake of WEEX Auto Earn suggests a significant shift in investor behavior within the cryptocurrency market, moving towards strategies that prioritize stable, lower-risk yield generation. This trend mirrors broader institutional adoption patterns observed in 2025, where institutional investors increasingly treat crypto as a strategic asset class, integrating enhanced risk frameworks and diversified portfolios. The demand for products like Auto Earn could intensify competition among crypto exchanges to develop and offer similar attractive yield-generating services, potentially influencing future product development across the Web3 ecosystem. WEEX's strategic focus on innovation, security, and user empowerment, evidenced by its active global user base exceeding 5 million in 2024 and daily trading volumes over $50 billion, positions it to capitalize on this demand. The platform's native token, WXT, which saw a 384% surge since its listing, also contributes to its ecosystem for user attraction and retention.

Expert Commentary

Market analysts suggest that the success of products like WEEX Auto Earn reflects an evolving investor psyche in the crypto space. Post-2022 and 2023 crypto market collapses, there is a heightened emphasis on capital preservation and predictable returns, moving away from purely speculative ventures. The flexible nature and competitive APRs offered by Auto Earn cater directly to this demand, providing a perceived secure avenue for asset growth. The expansion of such offerings signals a maturation of the crypto financial market, with platforms vying to meet the growing need for sophisticated, yet accessible, wealth management tools.

Broader Context

The introduction and rapid adoption of WEEX Auto Earn align with the growing imperative for enhanced security and structured financial products in the Web3 landscape. As digital assets under management (AUM) reached $220 billion in 2025, up from $193 billion in 2024, the stakes for secure and reliable asset management have increased. The market's embrace of products offering yield on idle assets underscores the importance of robust security measures, such as multi-factor authentication and smart contract auditing, which are critical in mitigating risks like phishing attacks and private key compromises. WEEX's commitment to security, alongside its expansive offering of over 1,700 cryptocurrencies and advanced trading tools, positions it to address both the financial and security needs of its growing user base within this evolving digital economy.