MyShell, a decentralized AI platform, garners Binance Labs investment and sees a surge in user adoption due to its creator-centric ecosystem and innovative AI agent platform.

Executive Summary

MyShell, a decentralized AI platform, has received investment from Binance Labs and experienced significant user growth, driven by its focus on creator empowerment and the development of its ShellAgent platform. The platform's open ecosystem and integration of blockchain technology are key factors in its appeal within the burgeoning AI x Crypto space.

The Event in Detail

Binance Labs has invested in MyShell through its Incubation Season 6, supporting MyShell's vision of scaling an open ecosystem for AI creators. MyShell, launched in April 2023, aims to foster an equitable creator ecosystem by integrating dispersed talents and open-source models, leveraging AI and blockchain composability. MyShell's platform features four pillars: an open-source model layer, an AI creator platform, an AI app store, and an incentive network.

MyShell's AI agent platform offers three creation modes: Classic, Pro Config, and ShellAgent, enabling users to build AI agents for various applications, including image generation and trading analysis. The launch of ShellAgent 2.0 in July 2025 introduced autonomous app-building features, leading to a 10x surge in user adoption. The platform integrates with BNB Chain and partners like CARV, enabling on-chain AI app interactions and secure cross-chain infrastructure, bridging the gap between AI and DeFi.

Market Implications

MyShell's approach could shift the landscape towards more decentralized and creator-centric AI platforms, potentially challenging centralized AI model providers. By enabling creators to use and combine various open-source models, MyShell fosters a self-reinforcing cycle of creation, usage, and feedback within its community. The platform's focus on composable and multimodal AI primitives with real use cases is expected to drive broader adoption. The integration of blockchain technology ensures secure data handling, on-chain ownership of AI agents, and transparent reward distribution, enhancing trust and incentivizing participation.

Expert Commentary

“Binance labs recognizes the power of AI technology and has always wanted to support and back AI-powered consumer applications. We look forward to seeing MyShell develop a solid creator economy based on AI and crypto,” said Yi He, Co-Founder of Binance and Head of Binance Labs.

Ethan Sun, Co-Founder of MyShell, stated, > “MyShell is building composable and multimodal AI primitives with real use cases and broader adoption. We're excited to build an open ecosystem that revolutionizes traditional AI production, and we're thrilled to have Binance Labs on board in realizing this vision.”

Broader Context

MyShell operates within the emerging AI Narrative in crypto, emphasizing open-source models and community-driven growth. The SHELL token fuels the ecosystem, incentivizing developers, rewarding users, and providing a foundation for governance. The platform has already integrated hundreds of open-source models and onboarded over 2 million users. With 5 million users and 170,000 creators already on the platform, the focus now shifts to monetization and retention. A controlled tokenomics structure, with a 1 billion token supply allocated to incentivize community participation, fund the ecosystem, and reward investors, aims to stabilize long-term value. 27% of the tokens were circulating at launch, with the controlled release of private and team tokens vesting over 3–4 years to reduce sell pressure. MyShell's success hinges on maintaining user retention and achieving regulatory clarity, which could lead to significant price appreciation for the SHELL token by 2026 and beyond.