Surging Data Center Energy Consumption in Wisconsin Under Scrutiny

A new analysis from Clean Wisconsin, an environmental advocacy group, has brought the substantial energy demands of burgeoning data centers in the state into sharp focus. The report, published on September 16, 2025, highlights that two approved projects—Microsoft's data center in Mt. Pleasant and a Vantage data center in Port Washington—are projected to require a combined 3.9 gigawatts (GW) of electric power. This figure significantly surpasses the total energy consumption of all 2.8 million Wisconsin homes, raising immediate concerns about resource strain and environmental impact.

Detailed Energy and Environmental Impact Assessment

Clean Wisconsin's analysis indicates that the 3.9 GW demand from just these two data centers is more than three times the power production capacity of Wisconsin's Point Beach nuclear reactor. Paul Mathewson, Science Program Director at Clean Wisconsin, underscored the severity of the situation, noting, "this combined energy demand is more than three times the power production capacity of Wisconsin's Point Beach nuclear reactor." He also pointed out that this figure represents only a fraction of potential energy use, as only two of at least five proposed or approved AI data center projects in the state have disclosed their power needs. The environmental group has been critical of developers and utility companies for a perceived lack of transparency regarding the energy and water impact, culminating in a lawsuit against the city of Racine concerning Microsoft's data center water usage. Such large-scale facilities, particularly their associated power plants, are significant consumers of water; gas-fired plants, for example, require 2,803 gallons of water per MWh of energy produced.

In response to these unprecedented demands, We Energies, the utility provider, has applied to the Public Service Commission of Wisconsin (PSC) for approval of a new rate structure specifically for "very large customers," such as data centers. This proposal aims to ensure that infrastructure costs associated with serving these energy-intensive facilities are borne by the data centers themselves, rather than being subsidized by residential or other business customers. Dan Krueger, executive vice president of infrastructure and generation planning for WEC Energy Group, We Energies' parent company, emphasized the scale, stating, "The scale of these data centers, the very large customers, are unlike anything we've ever seen." He further clarified the utility's intent: "There are no costs from this new economic development that are going to go to the other customers in our system." Microsoft, recognizing its commitment to the state, has framed these new rates as part of "being a responsible neighbor in Wisconsin," according to Bobby Hollis, vice president of energy for the company. The PSC has already approved We Energies' proposal to spend nearly $1.5 billion on two new gas plants, largely to meet the electricity demand of Microsoft's data center, with plans for a 30-year operational life.

Market Implications and Corporate Responses

The intensified scrutiny on data center energy consumption and environmental impact introduces an element of uncertainty to bearish sentiment for operators like Microsoft (MSFT) and Vantage. Increased regulatory oversight, potential delays in project approvals, and rising compliance costs could impact profitability and expansion plans within the Technology Sector and Cloud Computing Sector. Conversely, the Utilities Sector, represented by companies like We Energies, may see a bullish outlook due to significant investments in new power generation and infrastructure, albeit under stringent regulatory watch. The requirement for data centers to directly fund their energy infrastructure costs, as proposed by We Energies, could set a precedent for future developments across the industry.

Microsoft has articulated efforts to mitigate its environmental footprint, including the implementation of liquid cooling systems at its Mount Pleasant site—expected to cover 90% of cooling operations and limit water usage to that of a typical restaurant. The company is also pre-paying electrical infrastructure costs and funding solar energy projects elsewhere in Wisconsin as part of a dual approach to meet immediate power needs while addressing environmental concerns.

Broader Context and Future Outlook

Wisconsin's situation mirrors a global trend where the rapid expansion of Artificial Intelligence (AI) is dramatically increasing energy and water demand. Goldman Sachs estimates that AI-driven energy consumption could push data centers to consume 10% of all U.S. electricity by 2030, a significant jump from 4% in 2023. The International Energy Agency (IEA) has warned that data center electricity consumption could double by 2026. This surge is evident in Microsoft's own global operations, where regulations and environmental impact assessments are making European expansion "a little bit harder, a little bit more expensive," as stated by Val Walsh, Microsoft's VP of Lease and Land Global. Despite substantial investments, Microsoft's total greenhouse gas emissions have increased by 23.4% since 2020, with Chief Sustainability Officer Melanie Nakagawa remarking that "the moon has gotten further away" regarding the company's carbon-negative goals.

Concerns about water resources extend beyond Wisconsin; Google's 2024 Environment Report indicated an 88% increase in its data center water consumption since 2019. Critics of the newly approved gas plants in Wisconsin, including Clean Wisconsin, argue that these fossil fuel projects come "at the expense of Wisconsin communities," citing estimated health costs of $80-127 million annually due to pollution and pushing the state further from clean energy goals. They advocate for investments in energy efficiency, demand response programs, and renewable sources.

Looking ahead, the tension between the escalating demand for AI infrastructure and environmental sustainability will likely intensify. Regulatory bodies, such as the PSC, are expected to face increasing pressure to balance economic development with ecological protection. This could lead to further specialized rate structures, more stringent environmental impact assessments, and potentially, the acceleration of innovation in energy-efficient data center designs and renewable energy integration. Companies in the Technology Sector, particularly those heavily invested in AI and cloud services, will need to demonstrate clear strategies for sustainable growth to manage regulatory risks and maintain investor confidence.