source:[1] Tariffs are giving parents back-to-school sticker shock (https://www.cnn.com/2025/08/21/business/price ...)[2] Back-to-School Prices Surge Nearly 10%: How Brands are Navigating Tariffs and the Knock On Effect For Consumers - Klaviyo (https://vertexaisearch.cloud.google.com/groun ...)[3] Consumer apparel: trading down is the new dressing up - Bank of America Institute (https://vertexaisearch.cloud.google.com/groun ...)