ORBS Deepens OpenAI Bet to $90M, Cementing AI Pivot
Eightco Holdings (NASDAQ: ORBS) solidified its transformation into a public investment vehicle for frontier technology, announcing on March 20, 2026, an additional $40 million investment into OpenAI. The move increases its total stake in the artificial intelligence leader to $90 million, a figure that now constitutes approximately 30% of the company's entire treasury position. This establishes ORBS as the only publicly listed company offering retail investors direct equity exposure to the highly-anticipated OpenAI.
This latest investment follows a broader strategic realignment financed by a $125 million funding round earlier in the month. Crypto treasury firm Bitmine led the round with a $75 million commitment, with ARK Invest and Payward, Kraken's parent company, each contributing $25 million. The capital injection supported Eightco’s initial $50 million investment in OpenAI and a separate $25 million stake in Beast Industries, the company led by creator James Donaldson, known as MrBeast.
Institutional Backing Fuels 11.7% Stock Gain
The strategic shift is underscored by the addition of high-profile figures to Eightco's leadership. Tom Lee, Chairman of Bitmine, has joined the board of directors, while Brett Winton, Chief Futurist at ARK Invest, has been appointed as a board advisor. These appointments signal significant institutional validation of Eightco's strategy to build a portfolio centered on AI, blockchain, and digital content platforms.
Following the announcement of its new funding and strategy, shares in Eightco rose 11.67% to end the trading day at $0.90. However, the move comes after a difficult period for the stock, which remains down over 92% in the last six months. This positions ORBS as a high-risk, high-reward play on the convergence of disruptive technologies, offering public market access to assets previously reserved for private investors.