Citi Upgrades Netflix to 'Buy', Sets $115 Price Target

Edgen Stock·Mar 18 2026, 06:35

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Key Takeaways

Citigroup upgraded Netflix to 'Buy' on March 18, 2026, setting a new price target of $115 per share. The move reflects growing confidence in the streaming giant's financial trajectory and aligns with bullish sentiment from other major Wall Street firms.

Analyst Upgrade: Citi upgraded Netflix stock to 'Buy' from a previous rating, establishing a $115 price target.
Bullish Consensus: The upgrade is supported by other firms like Bernstein and Evercore ISI, who both maintain 'Outperform' ratings on the stock.
Growth Drivers: Analysts point to Netflix's strengthening pricing power and potential for significant margin and EPS upside in 2026 as key reasons for optimism.

Citi Upgrades Netflix to 'Buy' with $115 Target

On March 18, 2026, financial services firm Citigroup issued a significant vote of confidence in Netflix (NFLX), upgrading the company's stock rating to 'Buy'. The firm also initiated a price target of $115 per share, signaling expectations of notable upside for the streaming leader. This bullish revision is poised to attract investor attention and reflects a strong belief in the company's forward-looking performance and strategic initiatives.

Wall Street Consensus Solidifies Around Growth

Citi's upgrade aligns with a broader positive sentiment for Netflix across Wall Street. Analyst firm Bernstein recently reiterated its 'Outperform' rating, highlighting what it sees as "credible upside" to Netflix's profit margins and earnings per share (EPS) throughout 2026. This view is echoed by Evercore ISI, which also maintains an 'Outperform' rating. Evercore's own survey data indicates "strengthening satisfaction & pricing power" among Netflix subscribers, suggesting the company can raise prices without significant customer attrition. This consensus points to a successful strategy in content investment, global expansion, and monetization through various subscription tiers, which analysts believe will fuel sustained financial growth.