Brookie's Overseas Revenue Skyrockets 397%, Securing 'Outperform' Rating from CICC

CICC Reaffirms Bullish Stance with HK$90 Target

On March 18, investment bank CICC issued a research report reiterating its 'Outperform' rating for Brookie (00325.HK), maintaining a price target of HK$90 per share. The bank's positive assessment is anchored in the company's 2025 financial performance, which aligned with analyst expectations and demonstrated substantial growth momentum.

Overseas Revenue Explodes 397% as Strategy Shifts

Brookie's 2025 results revealed strong top- and bottom-line growth, with revenue climbing 30.0% and adjusted net profit increasing 15.5% compared to the previous year. The standout metric was a staggering 397% year-over-year surge in overseas revenue, indicating that the company's international expansion is paying significant dividends. CICC's report also noted that Brookie's strategic focus on expanding its lower-priced and adult-oriented product lines has been a key driver of this success.

Analysts Project Strong Profit Growth Through 2027

Looking ahead, CICC projects continued financial strength for Brookie. The bank forecasts the company will achieve an adjusted net profit of 8.7 billion yuan in 2026, with a further increase to 10.7 billion yuan expected in 2027. Based on these projections, the report concludes that Brookie's current stock valuation presents clear upside potential for investors.