Affirm Holdings Inc. (AFRM) announced robust fourth-quarter fiscal 2025 results, achieving GAAP operating profitability for the first time. The buy now, pay later (BNPL) provider saw significant growth in gross merchandise volume and customer engagement, leading to a substantial increase in its stock price and a positive outlook for fiscal year 2026.

Market Performance Overview

Affirm Holdings Inc. (NASDAQ: AFRM) shares advanced significantly following the announcement of its exceptional fourth-quarter fiscal 2025 results. The buy now, pay later (BNPL) provider's stock closed over 11% higher at $89.35 on August 29, 2025, as investors responded positively to the company's achievement of GAAP operating profitability and strong growth metrics.

Fourth Quarter Fiscal 2025 Highlights

Affirm reported a landmark quarter, demonstrating a significant turnaround in its financial performance. The company achieved a GAAP operating income of $58 million, a notable improvement from the $73.5 million operating loss recorded in the same period last year. This marks the first time Affirm has reached profitability on a GAAP operating income basis.

Key financial and operational metrics for the quarter included:

  • Gross Merchandise Volume (GMV): Surged 43% year-over-year to $10.4 billion, exceeding Street estimates.
  • Revenue: Climbed 33% year-over-year to $876 million, significantly surpassing analyst expectations of $837.4 million.
  • Normalized Earnings Per Share (EPS): Reached $0.53, outperforming Wall Street estimates by $0.10 per share.
  • Adjusted Operating Income Margin: Increased by 4 percentage points year-over-year to 27%.

This robust growth was propelled by rising customer adoption and increased transaction frequency. Active consumers expanded by 24% to 23 million, while transactions per active consumer rose by 19% to 5.8. Notably, repeat borrowers accounted for 95% of transactions, indicating a strong and loyal customer base.

Growth Catalysts and Strategic Diversification

A significant driver of Affirm's performance was the accelerated growth of its direct-to-consumer Affirm Card business. Card GMV experienced an impressive 132% surge to $1.2 billion in Q4 2025, with active cardholders growing 97% to 2.3 million users. The Affirm Card has achieved a 10% attach rate among Affirm's customer base, enhancing direct consumer relationships and reducing dependence on traditional merchant partnerships.

Strategically, Affirm has diversified its operations across nine major industry categories, with general merchandise contributing 36% of GMV. All categories demonstrated strong year-over-year growth, alongside an increase to 155 merchants generating over $1,000 in trailing twelve-month GMV, providing multiple avenues for continued expansion.

Market Reaction and Broader Implications

The market's positive reaction underscores a crucial inflection point for Affirm. The achievement of GAAP profitability, coupled with sustained GMV and revenue growth, signals the company's ability to scale profitably and effectively monetize its expanding user base. This performance suggests a maturing BNPL sector where scale can translate into sustainable financial results, potentially impacting investor sentiment across the broader Fintech ecosystem.

Affirm's current valuation stands at a Price-to-Earnings (P/E) ratio of 25.9X. While this compares to peers like Upstart (UPST) at 26.9X P/E and SoFi Technologies (SOFI) at 49.1X P/E, and the broader Fintech industry group average P/E ratio of 34.0X, analysts suggest there is room for a higher valuation multiplier given Affirm's strong execution and improving profitability. The positive results and outlook may lead to a re-evaluation of its shares by the market.

Analyst Perspectives and Outlook

Following the strong results, analysts have maintained or upgraded their ratings for Affirm. The consensus rating is generally a "Moderate Buy," with some analysts moving to a "Strong Buy." This reflects confidence in the company's growth trajectory, valuation potential, and the tailwinds from the expanding BNPL market.

"Affirm's FY 2026 guidance implies 20% top-line growth and positive operating margins, supporting further upside potential at a 25.9X P/E valuation."

Looking ahead, Affirm's fiscal year 2026 guidance projects at least 25.5% GMV growth and continued GAAP profitability, with an adjusted operating margin forecast to exceed 26.1% and a GAAP operating margin above 6.0%. The company expects to generate $3.86 billion in revenue for FY 2026, implying 20% growth. These projections indicate a resilient business model and continued demand for BNPL services amid consumer spending patterns.

Potential tailwinds for Affirm include a possible lowering of federal funds rates by the Federal Reserve in the second half of the year. Reduced financing costs could lead to increased demand and stronger BNPL loan originations. However, intensifying competition within the BNPL space remains a factor to monitor. The strong funding capacity of $26.1 billion, with only 58% currently utilized, positions Affirm for continued expansion while maintaining healthy credit performance metrics.