Wrap Targets 100% Revenue Growth After Strong 2025 Finish
Wrap Technologies (NASDAQ: WRAP) has set an ambitious target of approximately 100% revenue growth for 2026, a projection announced on March 26 alongside its fourth-quarter and full-year 2025 financial results. The non-lethal response solutions provider is building on significant momentum from the end of 2025, which saw fourth-quarter gross revenue climb 62% and product sales more than double compared to the same period in 2024. For the full year 2025, revenue grew 15% year-over-year, reflecting a successful strategic pivot and expanding product portfolio.
Pivot to 'Non-Lethal Solutions' Drives Expansion
The company's confident outlook stems from a fundamental transformation from a single-product firm into a comprehensive solutions provider. In 2025, Wrap executed a strategic shift toward an integrated "Non-Lethal Response" (NLR) framework, combining tools, training, and tactics for public safety professionals. This new model is designed to generate recurring revenue through new platforms like WrapTactics, a subscription-based digital training system, and WrapVision, a TAA-compliant body-worn camera with cloud-based evidence management. This solutions-based approach aims to provide agencies with safer, measurable outcomes, which the company states has resulted in no injuries or fatalities when properly deployed.
Operational Efficiency and New Markets Underpin Strategy
Wrap's growth ambitions are supported by demonstrated financial discipline and market expansion. The company reduced its operating expenses by 10% in 2025, even while launching new products and entering new sectors. A key part of its go-to-market strategy includes the formation of Wrap Federal, a division created to pursue opportunities with the Department of Defense (DOD), Department of Homeland Security (DHS), and other federal agencies. The company has also entered the counter-UAS market with a drone interdiction system, further expanding its total addressable market beyond traditional law enforcement.
