UBS projects Tencent Holdings Ltd. will report a 12% year-over-year increase in adjusted profit to RMB69.2 billion for the first quarter, driven by steady growth across its business segments and a strategic push into artificial intelligence. The bank reiterated its "Buy" rating on the stock with a price target of HKD780.
The forecast anticipates an 11% rise in quarterly revenue, according to the UBS report. The bank’s analysts expect Tencent's domestic games revenue to grow 13%, international games to add 16%, and advertising revenue to climb 18 percent. The fintech and enterprise service division is projected to expand by 10 percent.
Market attention is increasingly centered on Tencent's AI strategy, particularly the scheduled mid-April launch of its Hunyuan 3.0 large language model. This places Tencent in direct competition with other Chinese tech giants like Baidu, which has its Ernie Bot, and Alibaba, developer of the Qwen model. Management has committed to investing no less than RMB18 billion in new AI products through fiscal year 2026.
UBS noted that market concerns over profit pressure from these significant AI investments may be inflated. The investment is seen as crucial for long-term growth, positioning Tencent to capture a share of the burgeoning AI market. The bank's HKD780 price target implies significant upside from Tencent's current trading levels, suggesting that the market may not have fully priced in the potential from its AI initiatives.
This article is for informational purposes only and does not constitute investment advice.