Trump opens door to Bitcoin in Trump Accounts as crypto bets near $1.4B

Trump's openness to Bitcoin in his branded accounts could mark the most significant political endorsement of digital assets by a sitting US president.

Donald Trump left the door open to incorporating Bitcoin into his branded "Trump Accounts," a move that would place the world's largest cryptocurrency at the center of a consumer financial product tied to a sitting US president. The former president and current Republican front-runner made the remarks on July 6, 2026, according to a person familiar with the matter.

"Bitcoin is something people are interested in, and we're looking at what makes sense for the Trump Accounts," a Trump Organization representative said, speaking on condition of anonymity because the discussions are private. The representative did not provide details on timeline or structure.

The development comes as Trump's family crypto ventures have generated an estimated $1.4 billion in income over the past year, according to a financial disclosure reported by The Wall Street Journal. World Liberty Financial, the Trump-affiliated DeFi platform, accounted for roughly $800 million of that total through token sales. Blockchain analytics firm Nansen found that approximately two-thirds of wallets that purchased the TRUMP meme coin are holding unrealized losses, while 85% of secondary-market buyers of World Liberty Financial's WLFI token remain underwater, Etherscan data shows.

A Trump-branded Bitcoin product would represent a sharp escalation in political crypto adoption. Pakistan signed a memorandum of understanding with World Liberty Financial affiliate SC Financial Technologies in January to explore using the USD1 stablecoin for cross-border payments — a deal analysts described as "pay for access" to the Trump administration. The White House has said there were no conflicts of interest. If Trump Accounts integrate Bitcoin custody or investment, it could open a direct channel for millions of retail users to gain Bitcoin exposure through a politically branded platform, potentially reshaping the US crypto custody landscape ahead of the 2028 election cycle.

What's at stake for Bitcoin

Bitcoin traded near $60,000 as of early July, recovering from a 21-month low of $58,000 after Fed Chair Kevin Warsh signaled that inflation risks had eased. The token has faced headwinds from persistent ETF outflows — BlackRock's IBIT led a $296 million net outflow day on July 1 — even as on-chain data shows whales accumulated 270,000 BTC near the $59,000 zone, the largest single accumulation spike on record, per Glassnode. A Trump-endorsed Bitcoin product could act as a counterweight to institutional selling, though the mechanics and regulatory approvals remain unclear.

This article is for informational purposes only and does not constitute investment advice.