Key Takeaways
KUALA LUMPUR, Malaysia – Treasure Global Inc. initiated its new Digital Asset Treasury, deploying approximately US$176,000 to acquire Ethereum as a core holding in its strategic balance sheet diversification.
“We believe our Digital Asset Treasury framework creates a scalable foundation for long-term participation in the evolving digital asset economy,” Sam Teo, Acting Chief Executive Officer of Treasure Global, said in a statement.
The initial allocation is the first step in a plan that could see the company deploy up to US$100 million over time, subject to market conditions. The company selected Ethereum for its role as a primary settlement layer for decentralized finance and tokenized assets. To secure its holdings, Treasure Global has engaged BitGo as its licensed custody and wallet infrastructure provider.
The move signals a growing trend of publicly traded companies adding digital assets to their balance sheets as a long-term value and diversification strategy. For Treasure Global, it represents a complementary strategy to its core ZCITY Super App business, which has 2.71 million users, aiming to align the company with global financial digitization without altering its primary operations.
In its announcement, Treasure Global emphasized its view of Ethereum as a foundational infrastructure layer in the emerging on-chain economy, citing expanding institutional participation and network adoption as key reasons for the allocation. The company stated that Ethereum’s liquidity profile and developer ecosystem position it as a strategic asset for long-duration exposure to digital capital markets.
“We believe that integrating BitGo’s licensed custody infrastructure meaningfully strengthens our Digital Asset Treasury framework,” Teo said. “It enhances the security, governance, and operational resilience of our digital asset holdings, while establishing a strong operational foundation for our long-term strategy.”
Treasure Global (NASDAQ: TGL) is a Southeast Asia-focused technology company based in Malaysia. Its primary product, the ZCITY Super App, integrates e-payment solutions with customer loyalty programs.
This initiative reflects a treasury strategy focused on long-term value creation through selective exposure to assets with asymmetric return potential, while maintaining disciplined risk management.
This article is for informational purposes only and does not constitute investment advice.
