Key Takeaways:
- Strive now holds 19,882 BTC after adding 17.76 Bitcoin last week
- The firm acquired 6,236 BTC in Q2, posting a 24% BTC yield
- CEO Matt Cole says the company's Bitcoin reserves are approaching 20,000
Key Takeaways:

Strive Inc. bought 17.76 Bitcoin last week, lifting its total holdings to 19,882 BTC as the former medical-device company pushes toward 20,000 coins.
"Strive now holds 19,882 BTC after the latest purchase," Matt Cole, chairman and chief executive officer of Strive, said in a post on X on July 6.
During the second quarter, Strive acquired 6,236 BTC, generating a 24% BTC yield and 3,264 BTC in BTC gain attributable to existing shareholders, Cole said. The company's amplification ratio — a measure of how much Bitcoin backs each share of common stock — stood at 67.2% at the end of the quarter. The latest 17.76 BTC purchase extends a pattern of weekly accumulation that has accelerated through 2026.
Strive funds its Bitcoin purchases through SATA perpetual preferred stock, which carries dividend rates between 12.75% and 13%. The company, which trades on the Nasdaq under ASST, emerged from a merger with Semler Scientific in September 2025 and has since pivoted entirely to Bitcoin treasury management. Its 19,882 BTC hoard places it among the top 10 public corporate holders globally, trailing only Strategy's 843,775 BTC and a handful of mining firms.
The company accumulated roughly 2,500 BTC in late May and early June at an average price around $74,000 per coin, followed by another 759 BTC in late June at approximately $65,800, according to its disclosures. The Q2 buying spree marks a sharp acceleration from prior periods and reflects a broader trend of publicly traded companies adopting Bitcoin as a primary reserve asset.
Strive's Bitcoin-per-share metric has become a key performance indicator for the company, which frames its success in terms of how much Bitcoin backs each outstanding share rather than traditional earnings. The risk is that the 13% dividend obligation on its SATA preferred shares must be serviced regardless of Bitcoin's price — a dynamic that has forced even larger holder Strategy to sell 3,588 BTC for $216 million this month to fund its own preferred dividends.
This article is for informational purposes only and does not constitute investment advice.