Pump.fun tokens face 69% launch-day death rate, CoinGecko data shows

Nearly 69% of the 18.67 million tokens created on Pump.fun since January 2024 stopped trading on launch day, a CoinGecko study shows.

"Near-zero barriers allow creators to launch many coins and move to new ones when early demand does not appear," CoinGecko said in the report published June 25.

Another 2.18 million tokens survived only one day after launch, pushing the share of tokens that stopped trading within 48 hours to 80.37%. Just 850,180 tokens, or 4.55%, lasted more than 90 days. The study tracked bonding-curve trades on the Solana-based launchpad from Jan. 14, 2024, to June 18, 2026, excluding tokens that never traded at all.

The data reinforces the odds stacked against retail traders on Pump.fun. A separate analysis cited by crypto.news showed nearly half of March 2026 traders ended the month in losses, with about 96% of wallets either losing money or making less than $500. The findings come as larger meme tokens including Dogecoin, Shiba Inu and Pepe have lost ground in recent weeks, adding pressure on the speculative token market.

Pump.fun has responded by expanding beyond its core token-launch model. The platform launched GO, a bounty marketplace that drew more than 1,100 submissions and 320 active tasks within hours, moving the platform into paid online tasks. It also added in-app trading for wrapped Bitcoin, USDC and Ether through Wormhole, aiming to reduce the need for users to leave the app when trading wider crypto assets.

The CoinGecko study did not assess intent behind individual launches or label tokens as scams. It measured trading life as a market activity snapshot. Still, the survival curve shows how quickly attention can disappear in meme coin markets. Of the tokens that did last beyond the first week, 460,697 remained active for eight to 14 days, while 770,249 lasted two to three days and 642,614 held on for four to seven days.

For traders, the numbers show how fast a new token can lose liquidity and buyers. For creators, they highlight how difficult it is to sustain a token beyond its initial wave of visibility.

This article is for informational purposes only and does not constitute investment advice.