India's new gold import restrictions have sparked a nationwide panic, pushing jewelry sales up by as much as 20% in two days as consumers scramble to purchase ahead of the wedding season.
"Wedding jewelry sales have surged 15% to 20% above normal in the last two days," Rajesh Rokde, chairman of the All India Gem and Jewellery Domestic Council, said.
The buying frenzy extends beyond immediate needs, with some consumers purchasing for weddings scheduled as far out as November and December. In Mumbai's Zaveri Bazaar, sales are up an estimated 20%, with jewelers reporting widespread rumors of further import duty hikes and an increase in the Goods and Services Tax (GST) from the current 3%.
The government's attempt to curb gold imports and stabilize the rupee appears to be backfiring, potentially driving the precious metal into the grey market and increasing smuggling. This surge in demand could support global gold prices, with Goldman Sachs maintaining a year-end target of $5400 per ounce.
Goldman Sachs Reaffirms $5400 Gold Target
In a recent report, Goldman Sachs precious metals analyst Lina Thomas reiterated a year-end gold price target of $5400 per ounce. The bank's forecast is supported by expectations of continued strong demand from central banks, which are likely to increase their gold purchases throughout 2026. Thomas noted that while central bank buying had slowed, the pace of deceleration was less than anticipated. The report also highlighted that geopolitical uncertainty would likely reinforce the appeal of gold as a safe-haven asset for both central banks and private investors. However, Thomas cautioned that gold could face short-term pressure if rising interest rates and weakening growth expectations lead to a sell-off in equity markets, prompting investors to liquidate their gold holdings to cover losses.
Restrictions May Fuel Grey Market
Historical precedents suggest that government restrictions on precious metals often lead to a surge in smuggling and the development of a parallel or "grey" market. With formal channels for purchasing gold and silver becoming more constrained, analysts are concerned that a significant portion of demand will be met through unofficial routes. This could undermine the government's efforts to control the trade deficit and could lead to a loss of revenue from taxes and import duties. There are also concerns that if traditional investment avenues remain blocked, Indian investors may turn to alternative stores of value, such as cryptocurrencies, to protect their wealth.
This article is for informational purposes only and does not constitute investment advice.