Bilibili Inc. authorized a $300 million share repurchase program for its Class Z ordinary shares and ADSs over 24 months, funded from existing cash. The buyback may be executed through open-market purchases, block trades or Rule 10b5-1 plans. Shares fell 4.77% on Wednesday amid a broader sector decline.
Bilibili Inc. authorized a $300 million share repurchase program, the company said Wednesday, covering its Class Z ordinary shares and American depositary shares over 24 months.
The buyback, effective immediately, allows the Shanghai-based video platform to repurchase shares through open-market transactions, privately negotiated deals, block trades and Rule 10b5-1 trading plans, depending on market conditions. The company plans to fund the repurchases from its existing cash balance.
Bilibili's board will review the program periodically and may adjust its terms and size. The company did not disclose what percentage of outstanding shares the $300 million represents.
The authorization comes after Bilibili returned to net profitability in the first quarter of 2026, with revenue growth and margin improvement. Shares of Bilibili fell 4.77% on Wednesday amid a broader downdraft in social media and internet stocks, with peers including Snap Inc. and Zillow Group also trading lower.
The buyback signals management's confidence in the company's financial position and valuation after achieving profitability. Investors will watch for the pace of repurchases in the coming quarters and Bilibili's second-quarter earnings report for further updates on cash allocation.
This article is for informational purposes only and does not constitute investment advice.
