Camp Network launched its Layer-1 mainnet and $CAMP token, onboarding major global intellectual properties to revolutionize on-chain IP management, licensing, and monetization in the AI era.
The Event in Detail
Camp Network, an Autonomous IP Layer-1 blockchain, officially launched its mainnet and native $CAMP token. This platform aims to revolutionize intellectual property (IP) management by embedding rights, authorization, and commercial monetization directly into the creation process, addressing the limitations of traditional licensing frameworks in the era of AI and digital distribution. The launch follows significant testnet activity, with over 7 million unique wallets and 90 million transactions, and more than 1.5 million unique pieces of IP minted. Diverse global IPs are onboarding, including KOR Protocol (partnering with entities like Netflix), Chalk Line (collaborating with Nickelodeon, Disney, Marvel), Minto (Mimi & Neko), the iconic mobile game Flappy Bird, Rhuna (integrating with UNTOLD Festival), All Access (managing music festivals), and the NFT collection Moonbirds. Camp Network introduces a "Proof of Provenance" protocol for IP registration, licensing, and royalty distribution, optimized for agentic (AI-driven) workflows.
Financial Mechanics
The $CAMP token serves as the core economic engine for the network, powering IP registration, agent monetization, and programmable royalties on-chain. It functions as the native gas token, used for all transaction fees. The token also facilitates licensing and remixing of IP across users and autonomous systems, enables royalty distribution back to creators and AI model contributors, and incentivizes ecosystem participants. For cross-chain compatibility, $CAMP uses LayerZero's OFT (Omnichain Fungible Token) standard, allowing seamless bridging between Ethereum mainnet and other chains.
Tokenomics outline specific allocations:
- Community Allocation: Fully unlocked at TGE for early believers.
- Ecosystem & Foundation: 3% unlocked at TGE, with the remainder vesting monthly over 60 months, supporting staking rewards, developers, and community initiatives.
- Protocol Development: A 1-year cliff followed by 36 months of linear vesting (4 years total) for core contributors.
- Early Backers: A 1-year cliff followed by 24 months of linear vesting (3 years total) for initial supporters.
Business Strategy & Market Positioning
Camp Network positions itself as foundational infrastructure for on-chain IP and digital provenance in the AI era. Its strategy involves replacing outdated legal workflows with an on-chain infrastructure designed for verifiable ownership, co-creation, and monetization. The platform's "Proof of Provenance" protocol, incorporating Origin for IP registration, tokenization, and licensing, and mAItrix for AI agent deployment and monetization, directly enforces provenance at the protocol level. This framework significantly streamlines IP processes; for example, a joint creative campaign with Minto Inc. demonstrated the generation and licensing of thousands of AI-driven original IPs within five weeks, a stark contrast to traditional book licensing (6-12 months), music copyright (9+ months), or movie/TV program licensing (over a year). The network emphasizes gasless IP registration and royalty distribution, with isolated execution environments tailored for agent-based workflows. This approach aims to protect creators from AI models trained without consent or attribution, ensuring value flows back fairly.
Market Implications
The launch signals a potential fundamental shift in how intellectual property is managed, licensed, and monetized globally. By enabling transparent tracking, attribution, and monetization of fan-made derivatives, Camp Network fosters new creator economies and more transparent royalty distribution. This could disrupt traditional entertainment and media industries, especially as AI and digital content converge. The platform's success in attracting diverse global IPs suggests growing institutional interest in blockchain-based solutions for IP management. The vision for an "Autonomous IP Layer" addresses the "existential risk" AI poses to creators by making provenance actionable and verifiable, turning IP into programmable, monetizable infrastructure. This initiative, backed by $30 million in Series A funding led by 1kx and Blockchain Capital, underscores increasing investment and attention in the Web3 IP space.
Expert Commentary
Nirav Murthy, Co-Founder of Camp, stated, >"Mainnet is how we're turning our vision into reality. The testnet proved that creators, developers, and communities are ready for a new creative stack where provenance is preserved and value flows back fairly to all owners and contributors of creativity in an AI-native era." James Chi, Co-CEO of Camp Network, described the collaboration with Minto as a pivotal moment: >"The Minto campaign has proven that IP provenance, licensing, and royalty can be seamlessly integrated and managed on-chain at a protocol level through Camp Network." He added, >"We are establishing the foundation for a global co-creative economy, where any creator can collaborate with major IP, reach audiences instantly, and share the value they contribute." Inder Phull, Founder of KOR Protocol, highlighted the necessity: >"AI has expanded the possibilities for IP use, but only networks that can guarantee provenance and royalties are safe."
Broader Context
Camp Network's launch represents a significant development in the Web3 ecosystem and the broader integration of blockchain technology with intellectual property rights and artificial intelligence. By providing a decentralized framework where rights are confirmed on-chain through smart contracts and revenue is distributed automatically and transparently, Camp aims to provide a robust solution for the "data scarcity era" and the challenges posed by AI-driven content creation. The project emphasizes transforming creative work into a new economic layer, ensuring that IP is treated as a first-class primitive, enabling a more composable, equitable, and creator-aligned digital economy.