Bitget Wallet integrated Mercuryo's payment infrastructure, enabling instant cryptocurrency purchases via Apple Pay, Google Pay, and cards, alongside new fiat withdrawal options, significantly enhancing user accessibility and market entry.

The Event in Detail

Bitget Wallet, a non-custodial crypto wallet, has partnered with payment infrastructure platform Mercuryo to enable instant purchases of over 40 cryptocurrencies directly within its application. This integration supports various payment methods, including Apple Pay, Google Pay, credit cards, debit cards, and other digital payment options. The collaboration leverages Mercuryo's streamlined payments infrastructure, facilitating transactions in a few clicks. Additionally, Bitget Wallet recently introduced a fiat withdrawal function, allowing users to convert crypto assets directly to bank accounts.

Deconstruct the Financial Mechanics

The partnership enables purchases of over 40 cryptocurrencies using more than 40 fiat currencies through channels such as Visa, Mastercard, Revolut Pay, SEPA, and PIX. Mercuryo's automated API delivers funds within minutes, with transparent real-time insights for Bitget. A limited-time offer provides new users with the opportunity to buy their first 100 USDC with no fees and at mid-market rates. This discount, available via Mercuryo's on-ramp integration, applies to various transport layers including Polygon, Near, Solana, Ethereum, Stellar, BNB Chain, Base, Avalanche, and Arbitrum. The fee reduction is 100% on the first transaction up to $100 and is available for both existing and new users. For fiat withdrawals, the service supports major stablecoins like USDC and USDT, converting them into 25 fiat currencies. The variable fee for withdrawals typically ranges from 3% to 4% of the transaction amount, inclusive of processing and FX-related costs. MoonPay, an existing crypto purchase provider for Bitget Wallet, powers the off-ramp functionality. Mercuryo's intuitive interface also features a simplified KYC process with a low threshold of up to €700 for smaller transactions.

Business Strategy & Market Positioning

Bitget Wallet's strategic move expands its role as a gateway to crypto by embedding fiat-to-crypto purchases and fiat withdrawals directly into its application. This aligns with the company's objective to improve on-ramp and off-ramp channels, enhance user convenience, and integrate digital assets into daily financial applications. Jamie Elkaleh, CMO of Bitget Wallet, stated:

"Stablecoins are becoming essential to how people interact with crypto. This initiative makes it simple for new users to buy their first 100 USDC directly in the wallet and start exploring its features. By offering a transparent, one-click purchase flow, our partnership with Mercuryo reinforces our mission to make crypto practical for everyone." This initiative supports Bitget Wallet's "Crypto for Everyone" movement, which aims to make Web3 accessible. The wallet has seen significant user growth, surpassing 80 million users globally, and has rebranded with a focus on core features: Trade, Earn, Pay, and Discover. The collaboration with Mercuryo is a commitment to bridging the gap between fiat and crypto, similar to the broader trend of wallets evolving beyond simple storage to support full-cycle asset management within decentralized networks.

Market Implications

The integration of instant fiat-to-crypto purchases and fiat off-ramps by Bitget Wallet and Mercuryo is expected to increase user acquisition and engagement, particularly for new crypto users or those seeking easier fiat on/off-ramps. This development lowers barriers to entry, contributing to the mainstream adoption of cryptocurrencies and potentially increasing overall market liquidity and participation. The move responds to rising demand for stablecoins as essential tools for payments, remittances, and savings. As global regulatory frameworks shift towards greater compliance and integration with traditional finance, enhanced fiat on/off-ramp solutions are crucial for accelerating this trend. Petr Kozyakov, Co-Founder and CEO at Mercuryo, commented:

"We're delighted with the launch of this discount offer for USDC on Bitget Wallet and anticipate great interest from the wallet's growing user base." This initiative underscores a broader vision of democratizing finance and enabling individuals in underserved markets to participate in the global economy. The simplified KYC process through Mercuryo, with a low threshold, further promotes accessibility for first-time users.

Broader Context

The launch of advanced fiat on-ramp and off-ramp capabilities by Bitget Wallet reflects a significant industry-wide trend toward making digital assets more accessible and integrated into conventional financial systems. This aligns with global policy shifts observed in 2025, where developed economies are establishing comprehensive regulatory frameworks, and emerging markets are focusing on preventing financial crimes while leveraging crypto opportunities. Stablecoin regulation is a key focus, with regions like Europe, the U.S., and Hong Kong implementing rules to ensure reserve backing and controlled issuance. By simplifying the fiat-to-crypto journey through real-time pricing optimization and transparent fee structures, Bitget Wallet and Mercuryo are positioning themselves at the forefront of this evolution, contributing to the end of the chaotic growth era of the crypto industry and ushering in a new phase characterized by compliance and accelerated integration with traditional finance.