Arena, a SocialFi application on Avalanche, reports $450M in trading volume and integrates a native DEX and launchpad to enhance its tokenized creator economy.

Arena's SocialFi Platform Sees $450M Trading Volume, Integrates DEX and Launchpad

Arena, a SocialFi app on Avalanche, has facilitated over $450 million in trading volume and generated over 35,000 AVAX in fees since relaunching in May 2025, integrating a native DEX and launchpad into its social feed.

The Arena Platform

Arena merges social feeds with token markets, creating a self-reinforcing loop of attention and liquidity. Since its relaunch, the platform has combined a bonding-curve launchpad, a native DEX, and a social feed, rebranding ticket holders as stakeholders in a tokenized creator economy. The ARENA token has a hard cap of 10 billion, with approximately 2.5 billion circulating as of July 2025. Its market cap grew from $9.3 million at the beginning of the year to over $55.5 million by mid-June 2025.

Market Dynamics and User Engagement

Arena's integration of social activity with trading drives demand for creator tickets, where revenue and ARENA airdrops bankroll new token launches. Fresh tokens then spark speculative trading that resurfaces across the social feed, stimulating more posts and tips. According to DeFiLlama, as of June 30, 2025, Arena has approximately $8.2 million in total value locked (TVL), representing about 0.6% of Avalanche’s entire DeFi collateral base and over 99% of the chain’s social-fi TVL. Arena’s last 30-day swap volume of $284 million captures roughly 7% of all Avalanche DEX flow, placing the protocol fourth among Avalanche DEXs.

Arena DEX Performance

Arena DEX has facilitated a total of $98 million in pre-bonding trade volume and $228 million in post-bonding trading volume, with the platform's busiest period occurring during the first two weeks of June 2025, where it saw a total of over $141 million in volume, or roughly 44% of the total. In its first seven days, the DEX cleared approximately $25 million in trade volume, then settled into a daily average of $4.1 million over the subsequent seven-week period. The DEX uses a constant‑product formula reminiscent of Uniswap V2, but with a platform fee calibrated at 0.3%.

Strategic Positioning and Competition

Arena launched in late 2023 as Stars Arena, an improved version of Friend.tech. It distinguishes itself from Friend.tech by offering a public social feed. While Friend.tech requires referral codes and a minimum deposit to join, Arena is more accessible, allowing users to join by connecting their X account. On The Arena, new user shares start at a fixed price of 0.0066 AVAX.

Broader Market Implications

With ticket utility upgrades, a staker-reward vault, and a potential subnet, Arena is positioned to evolve into a lasting social-finance super-app. Arena distinguishes itself from purely creator‑centric launches by airdropping 2.5% of every graduating token's supply to “Arena Champions”, users who stake the platform's ARENA token.

Active trader counts have increased, averaging 2.1K wallets per day from its second week towards the end of June 2025. New wallets constituted roughly 1/3rd of weekly activity throughout June 2025, compared to just 20% throughout January to May 2025.

We've had over $9 million paid out to content creators to date... content creators can also be tipped with any memecoin across different chains... And we've had over $40 million in meme coins tipped to date.