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South Korea's Upbit exchange will add TOSHI to KRW and USDT markets, and EUL and PLUME to BTC and USDT spot trading pairs, effective September 17th, potentially increasing volatility and liquidity for these assets. Executive Summary South Korea's Upbit exchange has announced the listing of TOSHI on its Korean Won (KRW) and Tether (USDT) spot trading markets, and EUL and PLUME on its Bitcoin (BTC) and USDT spot trading markets. This development, effective September 17th, is anticipated to increase trading volume and liquidity for the newly listed assets. The Event in Detail On September 17th, Upbit, a prominent South Korean cryptocurrency exchange, officially announced the expansion of its spot trading offerings. The announcement specified that TOSHI would be available for trading against the Korean Won (KRW) and Tether (USDT). Concurrently, EUL and PLUME were added with Bitcoin (BTC) and USDT trading pairs. Market Implications The listing of new tokens on Upbit frequently generates immediate market interest, yet recent trends indicate a diminishing "Upbit listing effect." Historically, new listings would experience sustained price surges; however, recent patterns show initial price spikes followed by rapid sell-offs. For instance, PUMP saw an initial surge of over 20% within the first hour of its listing announcement on September 1st, but trading volume subsequently tapered off, leading to an upper shadow on its K-line chart. Similarly, HOLO's listing on September 3rd resulted in a brief rally to $0.0025, which quickly faded as sellers entered the market, establishing resistance at that level. This shift suggests altered market dynamics in the Korean crypto scene, with data indicating a 15% decrease in the average 24-hour trading volume for tokens listed in the first 11 days of September compared to August listings. This points to reduced liquidity and potential trader fatigue, signaling a need for traders to anticipate faster reversals rather than prolonged continuation. Expert Commentary Market observers have noted the weakening of the traditional "Upbit pump" phenomenon. Ai 姨 on Twitter highlighted the diminishing effect, stating, "The diminishing Upbit listing effect has become a hot topic among cryptocurrency traders." This sentiment reflects a market where the rapid pace of new listings, averaging one token every 1.57 days in early September, appears to be diluting the impact of individual announcements, challenging even enthusiastic traders to maintain momentum. Broader Context PLUME enters the market with a focus on Real-World Asset (RWA) tokenization, evidenced by over 171,000 RWA holders. The project's strategy includes bridging traditional finance (TradFi) and decentralized finance (DeFi), with collaborations bringing gold, solar assets, and music rights on-chain, and over $150 million in RWA capital already deployed. Despite a recent Binance listing boosting visibility and volume by 35.6%, PLUME experienced a 10% drop post-listing, attributed in part to initial sell pressure from a 150 million token airdrop. Future initiatives for PLUME include a U.S. Market Launch in Q4 2025, BTC Restaking Integration in Q3 2025, and an RWAfi Accelerator Program in September 2025. For EUL and TOSHI, their inclusion on Upbit provides increased accessibility and broader market exposure within the South Korean and international cryptocurrency trading communities.
Pump.fun livestreamers are earning substantial rewards by promoting Solana meme coins through bizarre stunts, creating highly volatile "creator capital markets" with rapid price fluctuations. Executive Summary Pump.fun livestreamers are engaging in increasingly bizarre stunts to promote their Solana meme coins, generating significant creator rewards and high market volatility. This trend underscores the emergence of "creator capital markets," where content creators directly monetize their audience's engagement through associated crypto tokens, often leading to rapid price fluctuations and speculative market sentiment. The Event in Detail The Pump.fun platform has recently seen a resurgence in livestreams, with creators performing unusual acts to promote their newly launched meme tokens. These promotions range from individuals pretending to be lamps for eight hours, hosting bizarre talent shows, spinning an egg wearing a hat, to acting as "Joker-esque" characters. The platform's new fee model directly incentivizes these activities by allowing token creators to earn a percentage of every trade. Significant earnings have been reported by these creators. Former League of Legends esports player Michael "BunnyFuFuu" Kurylo earned $243,600 in creator rewards since launching his BunCoin. The developer behind the RUNNER token earned $108,410. The deployer of the EGG token accrued $72,760 in creator rewards, despite the token's market capitalization dropping 80% from its peak of $1.6 million to $308,600. The duo behind the "lamps" stream earned $4,710, with their token reaching a peak market cap of $262,000 before retracing to $157,000. Market Implications These livestream promotions generate substantial trading volume and rapid, often extreme, price fluctuations for the associated meme coins. The market sentiment surrounding these "creator capital markets" is characterized by high volatility and speculative activity. The meme coin market carries inherent risks, including illiquidity, potential for exit scams, and significant price discovery volatility due to the absence of clear valuation baselines. Small-cap meme tokens can experience parabolic price movements with relatively modest capital inflows, largely due to their low liquidity. Expert Commentary The concept of "creator capital markets" is gaining traction, driven by the direct monetization opportunities for creators through crypto tokens. The underlying philosophy behind some creator payout models aims to align incentives, ensuring that creators are rewarded for building sustainable projects rather than merely engaging in speculative ventures. This approach seeks to build trust by rebutting the assumption that new tokens are solely vehicles for creators to enrich themselves, instead tying rewards to the long-term health and success of the platform. Broader Context This trend is situated within the expanding Web3 creator economy, where decentralized technologies aim to empower content creators with new monetization and audience interaction models. However, the rapidly evolving landscape of crypto advertising faces tightening global regulations in 2025. These regulations include stringent influencer disclosure rules and platform restrictions, potentially impacting the types of promotional activities seen on platforms like Pump.fun. Regulatory frameworks such as the EU's MiCA regulation and the U.S. GENIUS Act are establishing clearer guidelines for crypto-asset advertising. In 2024, misleading or false advertising in the crypto sector resulted in $115 million in fines globally, with projections for higher losses in 2025. Despite a general increase in cryptocurrency adoption, with approximately 28% of American adults owning crypto in 2025, concerns persist regarding the security of digital assets, as 40% of owners express a lack of confidence in the technology's safety. These factors introduce a layer of scrutiny to highly speculative and unregulated promotional activities within the crypto market.
A group of Senate Democrats introduced a seven-pillar framework for U.S. crypto market regulation, aiming to establish clear rules and consumer protections through bipartisan legislative efforts. Executive Summary Twelve Senate Democrats have released a comprehensive seven-pillar framework detailing their conditions for supporting a digital-asset market-structure bill in the United States. This initiative signals a willingness by the Democratic party to engage in bipartisan negotiations with Republicans to establish a durable regulatory framework for the nearly $4 trillion global crypto market. The proposal emphasizes investor protections, closing regulatory gaps, and curbing potential illicit finance activities, aiming to reduce future regulatory uncertainty and foster innovation. The Event in Detail The framework, introduced on Tuesday, outlines a detailed approach to regulating U.S. crypto markets. It proposes granting the Commodity Futures Trading Commission (CFTC) new powers over spot markets for non-security tokens, while establishing a clear process to determine if a digital asset falls under the Securities and Exchange Commission (SEC)’s jurisdiction as a security. This aims to provide jurisdictional clarity for the sector. The framework also mandates disclosure requirements for token issuers and calls for crypto-specific rulemaking for exchanges and custody providers. Strict anti-manipulation and consumer protection standards are central to the proposal. Additionally, all digital asset platforms serving U.S. users would be required to register with FinCEN as financial institutions, subjecting them to Bank Secrecy Act (BSA), Anti-Money Laundering (AML) rules, and sanctions enforcement. Decentralized Finance (DeFi) is identified as a key vector for illicit finance, with the framework calling for new oversight tools to prevent its misuse. It also seeks to prohibit interest or yield paid by stablecoin issuers, whether directly or indirectly. A politically charged section targets ethics, barring elected officials and their families from launching or profiting from crypto projects while in office, and mandating disclosure of their digital asset holdings. The Democrats called for increased funding for financial regulators and a guarantee of bipartisan representation in their rulemaking processes. Market Implications The introduction of this framework could lead to more predictable regulation for the crypto industry in the U.S., potentially fostering innovation and institutional adoption. The bipartisan effort suggests a path towards regulatory clarity, which could mitigate the current state of market uncertainty. However, failure to reach a consensus between the Democratic and Republican proposals could prolong regulatory ambiguity, hindering further growth and investment within the Web3 ecosystem. Expert Commentary In their proposal, the senators stated: > "Digital asset technology has the potential to unlock new businesses and spur American innovation. But questions about digital assets place in the U.S. regulatory framework have hobbled both innovation and consumer protection." This sentiment underscores the legislative intent to address the regulatory void that has constrained both innovation and consumer safeguards. Regarding the ethics provisions, Democrats have alleged, as per their framework, that certain actions by elected officials have undermined confidence in the broader digital asset industry, emphasizing the need for robust ethics rules. Broader Context The Democrats’ framework sets the stage for negotiations with Republicans, who have also introduced their own market structure bill drafts. The bipartisan approach is deemed essential for any legislation to advance through Congress. The objective is to create "clear rules of the road that protect consumers and safeguard our markets" and to ensure that digital assets are not exploited for illicit activities or personal gain by public officials. The overarching goal is to define how cryptocurrencies fit into current or future regulatory frameworks, thereby solidifying the U.S. position in the evolving global digital asset landscape.
Pump.fun's native PUMP token experienced a significant double-digit surge after its listing on Binance.US, reinforcing its market dominance in the meme coin launchpad sector. The Event in Detail PUMP token saw a 13% increase in 24 hours and nearly 40% over the week, nearing its all-time high. The price surge is attributed to its listing on Binance.US and recent platform enhancements. Binance.US confirmed trading for the PUMP/USDT pair would officially begin on September 10 at 7 a.m. EDT. PUMP climbed from $0.0034 to $0.0054 in September, with most gains in recent days, achieving a two-month high and a 41% increase in the past week. On-chain data indicates that active addresses for PUMP have reached a new all-time high of 18,900, signifying increased network participation and user adoption. Market Implications The Binance.US listing and Pump.fun's renewed market dominance are expected to significantly increase PUMP token's visibility and trading volume. This trajectory could lead to further growth in Pump.fun's market share within the meme coin sector and may validate the operational model of meme coin launchpads. Concurrently, other altcoins including AVAX, MYX, PYTH, MNT, HASH, PLUME, ATH, RON, and SAVAX also recorded double-digit gains. Business Strategy & Tokenomics Pump.fun has regained market dominance in the meme coin launchpad sector from rival LetsBonk, commanding between 76.8% and 77.2% market share in the Solana memecoin launchpad space as of late August to early September 2025. The platform's strategy is underpinned by a deflationary approach, having spent over $72 million on PUMP token buybacks since the launch of Project Ascend, which has reduced the token's circulating supply by 5.36%. These buybacks average $1.3 million to $2.3 million daily and are funded by platform revenue, totaling $99.2 million in buybacks. The tokens were purchased at an average price of $0.003785 per token. Pump.fun's Dynamic Fees V1 model generated weekly trading volumes of $4.2 billion to $4.5 billion and facilitated the creation of 595,000 new tokens in August. The introduction of PumpSwap has decreased trading fees from 1% to 0.25%, aiming to enhance liquidity provider rewards. While LetsBonk briefly held 70% market share in early July 2025, Pump.fun's robust tokenomics and buyback program allowed it to reclaim its leading position, with Pump.fun reporting $13.48 million in weekly revenue and deploying 18,446 tokens in a single day, compared to LetsBonk's $1.72 million in daily fees and 25,000 tokens launched in 24 hours. Risks and Challenges The platform's operational model faces inherent risks due to its reliance on speculative demand and ongoing regulatory uncertainty. A $5.5 billion class-action lawsuit filed in July 2025 alleges that Pump.fun operates as an "unlicensed casino" through its gamified token launches, invoking RICO statutes. Early ICO participants, referred to as whales, retain control of 55% of circulating tokens. Two such wallets recently executed sales amounting to $101 million below ICO prices. While aggressive buybacks create artificial scarcity, sustained price appreciation requires organic demand. If whale selling persists at 40-60% losses (current price $0.00474 versus ICO $0.004), the PUMP token could retest its July low of $0.0023. Pump.fun's daily revenue declined by 97% from a January peak of $7 million to $200,000 by August 2025. LetsBonk.fun has captured 62% of Solana memecoin revenue, while Pump.fun's share stands at 27%, potentially impacting the capacity for future token buybacks.
Plume is the first RWAfi L1 network focused on crypto natives. We build infrastructure to make it easy to connect the real world and the crypto markets. We go against the traditional view of RWAs by changing its definition – it’s not just TradFi onchain but instead building net new crypto-first RWA use cases to the market including things like RWA derivatives/speculation, borrow/lend, yield farming, and more.
We are a permissionless EVM chain and ecosystem that is redefining and driving the RWA market forward. We do this through novel technologies that vertically integrate all the elements of RWAs into a single stack and ecosystem. Our tokenization engine, an EVM chain, compliance & regulatory tooling, RWA data normalization, etc are all first class objects so that they work seamlessly together to make it easy to bring anything in the real world (assets, data, etc.) onchain. (Data from Coingecko)
Plume (PLUME) current price is 0, down 3.35% today.
Plume (PLUME) daily trading volume is $36.0M
Plume (PLUME) current market cap is $346.5M
Plume (PLUME) current circulating supply is 2.9B
Plume (PLUME) fully diluted market cap (FDV) is $1.1B