Vera Bradley, Inc. engages in the business of designing women's handbags, luggage, travel items, fashion, home accessories, and unique gifts. The company is headquartered in Roanoke, Indiana. The company went IPO on 2010-10-21. The firm operates through two segments: Vera Bradley Direct (VB Direct) and Vera Bradley Indirect (VB Indirect). The VB Direct business consists of sales of Vera Bradley products through Vera Bradley Full-Line and Outlet stores in the United States; Vera Bradley’s websites, www.verabradley.com, outlet.verabradley.com, and international.verabradley.com; and the Vera Bradley annual outlet sale in Fort Wayne, Indiana. The VB Indirect business consists of sales of Vera Bradley products to approximately 1,200 specialty retail locations throughout the United States, as well as select department stores, national accounts, third party e-commerce sites, and third-party inventory liquidators, and royalties recognized through licensing agreements related to the Vera Bradley brand.