K Wave Media Ltd. engages in the entertainment content and IP creation, merchandising, and entertainment investment business. The firm is engaged in the intellectual property (IP) content business, which focuses on creating, investing in, managing, licensing, and monetizing IP content, such as TV shows, movies, dramas and music. At the core of the Company’s IP content business is the production of original content or the acquisition of rights to existing IP content, including films and TV shows, from creators, artists, or other sources. In addition to its core IP content business, the Company is engaged in acquiring and holding bitcoin. The company has adopted bitcoin as its primary treasury reserve asset, which it plans to utilize as a trust asset to enhance settlement stability within its platform and secure global liquidity. The firm also offers advanced visual effects, artificial intelligence (AI)-powered advertising, and 3D content production capabilities.