Happinet Corp. engages in the development and marketing of toys, audio-visual software, and video games. The company is headquartered in Taito-Ku, Tokyo-To and currently employs 1,123 full-time employees. The firm operates in four business segments. The Toy Business segment sells toys, trading cards, and sundries to mass merchandisers, specialty stores, convenience stores, e-commerce, and secondary wholesalers. The Video and Music Business segment sells video and music software to mass merchandisers, specialty stores, convenience stores, e-commerce stores, and others. The Video Game Business segment sells video game hardware and software to mass merchandisers, specialty stores, convenience stores, and e-commerce outlets, and plans and produces video game software. The Amusement Business segment installs and operates toy vending machines, operates capsule toy stores, and sells products for amusement arcades.