Fomento Economico Mexicano SAB de CV operates as a holding company, which engages in the production, distribution, and marketing of beverages. The company is headquartered in Monterrey, Nuevo Leon and currently employs 372,621 full-time employees. The Company’s scope of activities is divided into three primary business divisions based on the Firm’s subsidiaries’ operations: Coca-Cola FEMSA, which focuses on manufacturing, marketing, selling, and distributing of various kinds of beverages primarily through Coca-Cola FEMSA SAB de CV as well as its subsidiaries; Proximidad & Salud, which is related to retail-sale operations conducted in American countries such as Mexico, Brasil, Colombia, and European countries, including Germany, Switzerland, among others, as well as running a chain of gasoline stations in Mexico; Digital@FEMSA, which is engaged in providing digital-ecosystem solutions connected with virtual payments, issuing gift cards, and other financial services. Additionally, through its other subsidiaries, the Firm is also involved in industries such as logistics and foodservice.