B&M European Value Retail Plc is a general merchandise discount retailer. B&M offers a range of products consisting of alcohol, flogas, frozen food, garden center, laminate flooring, large furniture, lottery, paint, tobacco, vinyl flooring, and wallpaper. Heron Foods in-store products include alcohol, bakery, chips and potato, Cooplands, drinks, food cupboard, fresh, fridge essentials, fruit and veg, health and beauty, household, ice cream, meat and fish, pets, pizza, ready meals, roasting essentials, and sweet treats, among others.