Keep, Inc. operates as an investment holding company, which engages in operating an integrated online and offline platform for fitness service and online retail of fitness related products through its subsidiaries. The company is headquartered in Beijing, Beijing and currently employs 669 full-time employees. The company went IPO on 2023-07-12. The firm operates primarily through three segments. The Self-branded Fitness Products segment provides smart fitness devices (such as bikes, wristbands, and treadmills) and complementary fitness products (including fitness gear, apparel and food). The Online Membership and Paid Content segment provides pre-recorded online courses for subscribing members, including cardio, skipping rope, yoga, meditation, strength training, stretching/toning, and others. The Advertising and Others segment provides advertising customers online to offline integrated advertising services.