Campari shares gain as Aperol-led aperitifs business posts 4% growth

Campari Group reported 4% sales growth in its aperitifs business, led by the Aperol brand, sending shares higher.

The aperitifs segment, which accounts for roughly half of the Italian spirits group's total revenue, benefited from sustained consumer demand for the bright orange aperitif across European markets, the company said in a statement.

The growth helped offset weakness in Campari's US bourbon business, where the company has faced a broader industry slowdown in American whiskey demand. Campari confirmed its full-year 2026 sales outlook, signaling confidence that the aperitifs momentum will continue to support overall performance.

Shares of Davide Campari-Milano N.V. rose on the Milan exchange following the update. The positive sales data from the company's core segment reinforces Campari's strategy of prioritizing its flagship aperitif brand amid a challenging spirits market. Investors will watch upcoming quarterly results for further evidence that Aperol's growth trajectory can sustain the group's revenue targets through the second half of 2026.

This article is for informational purposes only and does not constitute investment advice.