Yunfeng Financial, backed by Jack Ma, invested $44 million in Ethereum (ETH), signaling a strategic move towards Web3 and RWA tokenization.

Executive Summary

Yunfeng Financial Group, a Hong Kong-listed company with ties to Alibaba founder Jack Ma, has invested $44 million in Ethereum (ETH), purchasing 10,000 ETH. This move signifies a strategic expansion into Web3, real-world asset (RWA) tokenization, and digital currency initiatives.

The Event in Detail

On September 2, 2025, Yunfeng Financial disclosed the acquisition of 10,000 ETH, valued at $44 million, funded entirely through internal cash reserves. The company will classify the ETH as a long-term investment asset on its balance sheet. This acquisition aligns with Yunfeng's strategic roadmap announced in July 2024, focusing on Web3, RWA tokenization, digital currency, ESG Net-Zero Assets, and artificial intelligence sectors. The purchase was signed by executive director and interim CEO, Huang Xin.

Market Implications

Yunfeng's investment marks a significant instance of a Chinese financial services firm adopting a cryptocurrency treasury strategy amidst ongoing regulatory restrictions, signaling growing interest in digital assets among such entities. The company views Ethereum's smart contract infrastructure as foundational for building next-generation financial services, including tokenizing traditional assets and creating decentralized insurance products.

Expert Commentary

Market analysts highlight this investment as a key indicator that institutional players in Asia are beginning to take Ethereum seriously, not just as a speculative cryptocurrency but as a strategic reserve asset. Yunfeng believes this digital asset allocation optimizes its asset structure and reduces reliance on traditional currencies. The board emphasized that the Ethereum acquisition provides crucial infrastructure support for RWA tokenization activities and Web3 client services, with plans to explore ETH applications within its insurance business.

Broader Context

The move by Yunfeng mirrors a growing trend of corporate entities adopting Ethereum treasury strategies. Other public firms have added over $1.2 billion worth of ETH to their treasuries. This trend indicates a broader institutional adoption of Ethereum, driven by its potential in DeFi, RWA tokenization, and other Web3 applications.

“The Board believes that the ETH's inclusion as the Company's strategic reserve assets is consistent with the Group's layout of expansion into frontier areas, including Web3, and provides key infrastructure support for Real World Assets (RWA) tokenization activities,” the company said.